7 Steps Local Businesses Need When Starting Out
Are you a business owner just starting out? Not sure how to get started using the internet to bring in customers? In this podcast we detail the seven steps to a successful startup - and good job! You're doing the first one already: Educate yourself with podcasts like this one!
Jamie: All right, Adam.
Adam: Hey Jamie!
Jamie: How is your week going?
Adam: Ah, interesting. Interesting. It's a, what is this? It's a, the first week of November here and 2020. So yeah, interesting times.
Jamie: I don't think it gets more interesting than it is right now. So response is quite underwhelming, but
Adam: I played it down,
Jamie: Keeping it cool. It is it boy. It's the craziest week of all time, I'd say so.
Adam: Well, let's kind of bring some normalcy to it by doing a great job.
Jamie: That's right. What are we talking about today?
Adam: Today? I got seven steps for a local business they need to do when they're just starting out. So if you're just starting out, you know, you're you're, you don't know what, you know, you have a ton on your plate, you know, you're planning your business. It's, it's a brick and mortar business, you know, you want it to gain customers right away. So I wanted to go through seven steps on the online marketing side of things that you need to do.
Jamie: Better. Hurry, go.
Adam: Yeah. We only got 10 minutes. Okay. So number one, we're going to go with, educate yourself with podcasts like this one, of course. So check what you're doing right now. You're on the right track. Very, very nice because any kind of education, any kind of basically learning that you can do right now will help you avoid major mistakes or getting taken advantage of. So that's why listening to a podcast like this, we're going to kind of refer back to other episodes in this podcast that you should definitely take a listen to if you're just starting out right now. All right. All right. So the next one, number two, you're going to have to create an amazing website. I know that's, that's easy to say, but you want to make sure that your website tells where, what you do, who you serve and how you serve.
Adam: So basically you want to make sure that your website answers the questions that your potential client or customer is, has they have questions. You're going to give them the answer. So creating a great website, that's you know, SEO and all that stuff done correctly. Very, very, very, very important. So you can either do that yourself, listen to a few podcasts of ours, or you can trust go outsource it and get an expert to do it for you getting a website essential for any business today. Number three, start taking photos, tons and tons of photos. So, you know, with the new year new iPhone camera, basically start taking photos. You can take photos that look like they're super professional photos, take them from different angles. That's probably the most you know, the most impactful tip I can give you about photos is don't take them from your eye level.
Adam: Those generally are boring photos. For some reason, we are drawn to photos taken from very low angles. And so, you know, make sure the lighting looks good, but the whole online medium runs on photos. So you're not going to be able to take too few. So take a ton of photos. And of course, if your staff and people you want, you know, smiling photos, nobody flipping the bird or something like that. I've seen those. Those are awesome. Okay. So that's what those that's number three. We're good.
Adam: Any other questions up to number three?
Jamie: Well, this also applies to nonprofits as well.
Adam: Yes, definitely. Anybody who you're just starting off. This is, these are the steps that will help guarantee that income starts coming in right away. It's really, really important. So that's why I thought this would be a good, good one for today. All right. All right. Next one. You're going to have to start making a Facebook page. You're going to have to make a, you know, a LinkedIn company page. You're going to have to make an Instagram page, a Twitter page, you know, the basic solar presence package all of these add value to your website. You know that in that step two, we created an amazing website. Now we're going to have to populate around that website with supporting social presence websites. Okay. Okay. So the other thing tangential to that is you want to start joining your local Facebook groups. There's local ones that support the community, join those groups, you know, do a quick search. If somebody looked for your service in the past, that'll give you an idea about how people are, how popular that topic is. You can even respond to a few of those and say, Hey, you know, by the way, we're starting, whatever, you know, we're opening this, whatever, whatever. So, you know, take a look, would ya? Because those are people who have wanted a service before. This is a great way to reach them when you do, you know, respond to their message in that group, they'll get notified. And then they'll, you know, that's something they most likely will respond to. So think about that. Okay. Facebook, all right. The other thing on Facebook is, you know, start considering some ads, you know, start considering, you know, you have a budget, hopefully when you start your business and part of it's going to be towards marketing. So if you, hopefully you haven't blown through all of that. And if you haven't then start thinking about some low cost, Facebook ads, just awareness. If you have a, if you've already thought of a promotion or something like that, you know, start putting those out and just to kind of gather and people to your business, you know, let them know that you're going to be open. Sure. Real easy one, you know, start a month out and start saying, you know, Hey Mark, your calendars, whatever, whatever, you know, that's a great way to get people to know your business and coming.
Jamie: That sounds very... All of these sound pretty easy except for the website part, but, okay.
Adam: Yeah. Well, there's, there's solutions like Wix, you can do a great website. There are solutions that are out there that can help. I really don't recommend that you go to Fiverr and get like a, you know, a $90 website or something, or, you know, just because we've had so many horror stories with super cheap websites. A lot of times they're made by people who, you know, that's all they do is turn out those sites, but where they make their money is when you come back and say, Hey, we need to change something because they make that site. So no one else can add or change anything without breaking it other than them. Got it. So that sucks. So you don't want one of those. You want to go with a reputable company, Hey, go local, you know, go with a local web guy or gal and make sure that they know what Google is and make sure that they don't just try and blow by the SEO stuff. Listen to some of our podcasts on, you know, the ones that we've done before that. How do you choose a good web designer? How do you choose a good agency? Those are great ones and easy to, easy to do. It's only 10 Minutes.
Jamie: How about yelping next door?
Adam: Definitely create those as well. So Yelp is going once you do that, of course, these are all, sorry. I'll, I'll go back. Once you create a Yelp page, they're going to call you and your can say, no, thank you. All right. That's the number one complaint about Yelp. They always go just block their number or say, no, thank you. Or, you know, think about paying, but don't, I wouldn't do that right at the beginning, but what those next door and Yelp and four square even, and Facebook, all of those are high domain authority. They have high domain authority. So links from those properties back to your website, help power your website. It makes your business look more legitimate. Okay. And you want to have all of those set up and even if, and then, you know, every once in a while post on them definitely your Google one, you should be posting. But anyway, let me get back to my list. Yeah. This one was fast. All right. Number five.
Adam: Of seven. Here we go. I want you to start creating top 10 lists around your category. So you know, we talked about listicles in in a previous podcast, go back and listen to that one. That one will tell you all about listicle a listicle is a top 10 list and super easy, super fast to create on your website. Start pumping those out, man, because people really love them. We know this because you can ask top 10, whatever, whatever. And you'll see that first page is populated by Yelp, by house, by all of these big directory services that just pump out top 10 lists all day long. And so they know that they work now, you know that they work too. So you should be creating them around yourself.
Jamie: Yeah, definitely.
Adam: Yeah. Get as niche down in your S in your service as you can. So if you're like a fence contractor, top 10 lists of our top 10 ways to use hog wire, you know, these really are top 10 fence contractors. That would be an easy one. So get down deep into your category with top 10 lists. People love them. And so does Google. And so they're really easy to make. So get on those. Okay.
Jamie: Yeah. Ready? All right. All right. Another one,
Adam: Number six. On my top seven, you to think about a press release and this isn't your know your grandpa's press release where extra extra, these are online, press releases. You write the article about, you know, your stores opening, and then you can submit that press release to be syndicated. And what that does. It goes to 250 or more websites that all they do, you know, their news websites, all they do is pump out. These press releases. They also have high domain authority, just like we talked about with Facebook or you know, next door. These are all pretty high domain authority. So suddenly Google sees that you have 250 or more are websites pointing back to you that helps kickstart your your business and your ranking. So do that as well.
Jamie: Awesome. That's sounds good. Last one.
Adam: I like this one. I would save it for the last one, make this, all of this whole thing, this whole, this whole, these, all of these seven steps part of someone's job. So if you have someone in your staff that you trust to do this, you know, go over this list with them, create metrics, you know, I want this done by this date. I want this bond by this date. We want 10 of these listicles are, I mean, make sure that this is part of their responsibilities. So that way you can check to make sure they're getting done and that they're being done regularly. So make this part of someone's job, or if you can't outsource, outsource to a company like ours. So that way out, when you outsource to a professional, you know, it's gonna get done, you know, it's gonna get done. Correct.
Jamie: So when you have your startup company and how much money should you be planning to spend on a monthly or annual basis for office?
Adam: So definitely just the startup costs. You're going to what we talked about right now. Not including people. Time is, I would say about five to $8,000 in that first couple of months, maybe five closer to five. You can get it down to five ongoing, you know, it depends on your, your, how competitive your sector is because, you know, a, a personal injury lawyer is going to be paying a ton more than a massage or yoga studio that just by the dynamics of the business. So expect to pay either someone in your staff or someone outside of your staff. You know, if you pay a staff member only to do this, you're going to be paying a lot more. If you outsource, you're going to be paying a lot less generally.
Jamie: Makes sense. I think that's all good stuff. And I hope everyone took notes because this, no, all this will be in the show notes. You can just listen again and again and again. Yeah. Just pause it, write it down and make a job description for somebody.
Adam: No, definitely the keeping someone accountable for this is is really important.
Jamie: Yes. And it's yeah, I mean, and the growth in the company too, so be on top of it as an owner. Yep. Great. Anything else? All right. Awesome. Well, that's starting a business in 12 minutes or less and getting it out there. But that's awesome. So if you have any questions about this, Adam went through it really quick. Feel free to send us a message on Facebook at local SEO in 10, make sure to rank and share this podcast out with any, anyone considering starting a new business. They may change their mind after all. No, just kidding. Yeah. They may get some really good advice and not learn through trial and error and make sure that their, their business is held accountable with all the different ways that people will be able to see it and see it quickly.
Adam: Definitely. Thanks, Jamie.
Jamie: All right. So talk to you next.
Adam: Bye. Everyone.