Local SEO in 10 Podcast - Small.png

All About Photos and Your Google

Listing

Why should you be adding photos to your Google My Business listing? How many? What kind of photos? How often should you post them? What the heck is EXIF data and why is it important? All of these questions and more are answered in today's podcast.

Jamie:    All right, Adam.

 

Adam:    Hey Jamie.

 

Jamie:    Oh boy. I can't wait to talk about today's topic wise.

 

Adam:    Okay. I'm glad. You're so excited, me too.

 

Jamie:    In my business, we take tons of photos of all of our Nope. Did I just spoiler, but yeah, we do lots of photos for our projects and it's always great. When,we see the traffic on them that the most popular photo, you know, 18,000 views and that's,that's pretty cool that, someone looked at that picture 18,000 times.

 

Adam:    That's crazy. Yeah. You just had one guy in China, refresh, refresh, refresh.

 

Jamie:    It's probably the bot from you know, ergo Slavia or something like that.

 

Adam:    I think that was the country in that old MacGyver TV show that they always had the terrorists come from anyway. Okay. Today we're going to talk about that's right. Jamie, we're going to talk about photos and your Google My Business listing, and why they're so important and why you should be taking them, how you should be taking them and then what you should be doing with them afterwards. Okay?

 

Jamie:    Yep.

 

Adam:    All right. All of these things we're going to talk about today, you know, if you go into your Google, my business listing and you click on your dashboard, go to the photo section, it's going to be separated into I think, five or six categories. So each one of those categories of photos, you want to upload photos to them. And anything about your business that is engaging or nice looking, you know, you don't want a picture of a blank wall or something like that.

 

Adam:    You want to have something related to your business and you want to have a lot of them. So you know, it'll, you'll see team projects maybe services, interior and exterior it'll have like identity, which is your logo and then a cover photo. You definitely want to have photos and each one of those bins. Okay.

 

Jamie:    Yes, of course.

 

Adam:    All right. And the reason is of course, because an active an active business does put that stuff up. And so Google, that's one way to signal to Google. Number one, that you're active and alive. You're not a dead business and you're not a fake business. So that's great. Other other reasons are your customers will see them. They'll check out your photos before they even do business with you. It's very easy to do that on your phone. Like you just they can just flick through all of your photos.

 

Adam:    So you want to have pictures of smiling people. You want to have good lighting. You want to have interesting angles of the photos, but those are really kind of the basics, right? You don't want to have any of your team members looking upset or your customer looking upset. You know, that's a basic thing, but everything I'm going to like the cons or whatever, the, the warnings I'm going to tell you, I've seen multiple times we've had you know, everything you can think of in terms of people, you know, gesturing to the camera in appropriately, and then trying to sneak those by it's funny for them not so funny for the business. So we're on the business owner side. So get rid of that junk. Okay.

 

Jamie:    Once I see all the time is somebody eating and I was like, wow, who wants to see someone who just stuff to, you know, pizza into their head. So,

 

Adam:    Well, it, I guess if you're a restaurant, I don't know you, you want to have interesting photos. And the other thing is you brought up just right now, if you're going to have your Google allows anyone to upload photos to your business. So if it's inappropriate, you definitely want to go through the process of flagging that photo for Google to take it down. So that's something that you got to kind of regularly go through. Google will send you an email saying, Hey, somebody, somebody uploaded this photo and you can flag it and get it taken down if you'd like, all right. So if it's inappropriate, definitely take it down. Okay.

 

Jamie:    Yeah. Yeah.

 

Adam:    All right. Now the thing is you don't want to use stock photos. So I know it's really tempting to use stock photos, but the reason is actually Google's algorithm. It's improving all the time. And a lot of times you'll find the perfect stock photo you'll upload it and then Google will reject it. So don't do that.

 

Jamie:    Well, interesting Google question for Google. How come I can't just Google pictures of pictures that I would like to include and then take them from Google and put them in my Google photos.

 

Adam:    Google. I think everyone's mind just simultaneously exploded or Google it. Number one, because you want to have stuff that's unique to your, to your business. Okay. And then the other thing, so moving on from that one, why can't I just copy from everybody? It's just not, it's not cool, man. It's just not cool. So what you want to do though?

 

Jamie:    I think there's a bigger one, right? You're going to get sued. It's all like lawsuit bait on Google images. It's awesome.

 

Adam:    Yes. That's Google. We've done. [inaudible]

 

Jamie:    I know. That's why I brought it up. You can't just grab, cause can't get well, I mean, if they're on Google, that means they're shareable. So

 

Adam:    Everything is shareable. If it's on the internet, you can screenshot it and put it up. Don't do that. Don't do that kids. Next one. We want to do I said don't use stock photos. Okay. Next one do you want to do is you want to have, you want to use your cell phone to be uploading photos? So when you take that photo, you know, with your cell phone, the cell phone puts in the data of where that photo was taken longitude and latitude and where it was taken. So that's really, really important data. Google recognizes that data. It's called exif E X I F data. And it's it's in every photograph. So your cell phone automatically actually includes that data in that photo. So really, really ideas that go in front of your business, take, you know, 10 plus 10 to 20 photos of the front of your business.

 

Adam:    The exterior upload those to Google from your phone, or, you know, right through your desktop. It doesn't matter. It as either one of those will maintain that exif data, same in the interior. You want to do that, go through, take photos of interior, cool angles, smiling people, et cetera. The other one take pictures of your team members, smiling people all with your cell phone, upload those as well. So all of that. Yeah, no eating photos, just smiling photos, thumbs up photos. If you have a service area business, here's a really great tip. Say you're a, a garage door company. Like you fix garage doors. Every time you go to a site, take a photo, you can use your camera or have your client take a photo of them. Smiling next to their, you know, fixed garage door. What that does when you have that exit data.

 

Adam:    And it's a service area. Business, Google recognizes where those photos were taken and it reinforces that service area. It reinforces the geographical relevance of your business. So cell phone photos too big, gosh, darn big thumbs up all over your service area. So just like Jamie, when his company goes out and installs a solar panel system, they definitely take tons of photos. They pick the best four or five and start uploading those to Google and you want to do it regularly. So this, once again, it reinforces your geographical relevance. Another thing you can do with with those photos is also put them on your website, if you're a service area business and make a page about that project. So if you're including those photos, once again, it's on your website, right? That that image it'll include that data. So that those are really, really good. Those are really good tips that we highly recommend to every one of our clients.

 

Jamie:    How about would it make sense to connect, let's say your Dropbox or Google drive to your Google business account?

 

Adam:    Well, it's not direct, you could definitely save your images on one of those. And then you can, you can definitely upload to your Google, my business. I'm pretty sure from those areas, just your phone has to be that interface. The, the in-between part.

 

Jamie:    Okay.

 

Adam:    Lastly, if you are a graphics like you, you're like, okay, we're, we're a financial services company. All right. So we don't have a lot of these, these photos, you can go online, you can search for an exit data, a photo editor. So basically it's a photo editor that allows us to input that information, the longitude and latitude, for example, of that photo key words for that photo you know, a whole bunch of data that can get stored in that photo and what we recommend for any of those kinds of financial services or, you know, non product kind of companies like a software company, they have, they can put out stuff on Facebook, take those graphics, put them through that exit editor put in their keywords, their address, you know, all that kind of information that Google loves and then have that on your website and on your Google page, on your Google listing is a really great, great ways to take advantage of that.

 

Adam:    So exit data and in the show notes, I'll leave a link to a couple that we like and that we depend on all the time.

 

Jamie:    Great. How about buying pictures? Do you recommend that?

 

Adam:    No, because that goes back to stock photos. So if you're going to buy a photo, right, you're going to have to edit it a lot in order to get it by Google's algorithm, basically. It's weird if you, when you upload that photo, you'll see right away. If you freeze that upload, like right after it's gone up and then you press refresh, you'll see the words of what's in that photo. Like, it'll say smiling, baby, you know, Google knows right away that it goes through that photo. That photo goes through their algorithm to find out what's in it. So it, it is that fast, so they are able to detect it that well. So once the last thing I want to recommend is that your, your weekly or monthly, you make it kind of, part of your, you know, your monthly to-do list is upload at least five, 10 photos to, or images to your Google, my business listing. It's always important. I know when I visited a computer company on to have our computer fixed a couple of years ago, I took a photo while I was in the business of that computer. And to date, it's got over 45,000 views just of that. And now imagine that business owner, you know, that's 45,000 people that saw his business. That's crazy how powerful those photos are. And if you do that for your own business, that's awesome. Definitely. If your customers do it wow. That's, that's even better. So

 

Jamie:    He fix your computer for free for all those now. Okay.

 

Adam:    I'm silent. Sorry. All right. Well, do you want to wrap it up there?

 

Adam:    Yeah. The point being is, yeah. You want to add these photos to the, to your site to your Google listing regularly, because they do have power and a lot of times in a lot of industries, no one else does it. So it's an, it's an easy way to differentiate yourself from your competitors. Once again, that leads back into getting into the Google three pack, which means visibility, visibility. So having plenty of photos all correctly you know, with the location data in there, all that stuff, ACEs man.

 

Jamie:    Beautiful, great. Sounds good. All right. Well if you have any questions that you would like to address with Adam make sure to our Facebook page, local SEO, and 10 make sure to rank rate this podcast on iTunes. And most importantly, share it out to any business owners that you know, because this is, or anyone who's even a hobbyist, everyone who is doing something to make money really should be on the internet because it's, most of it's free and most of it's doable and it's really easy to tag some pictures and put them into your Google, my business, and wow. You're in the three-pack. And so, yeah cause you're doing was that easy, but yes, people, you get a few reviews and stuff like that, but anyway, so we'll see you next time. And I'm not sure if we're recording next week, if not, Happy Thanksgiving, everybody!

© 2015-2021 by Magnified Media

Walnut Creek Location: 1261 Locust Street, Number 76, Walnut Creek, CA 94596 (925) 240-3481

San Francisco Location: 100 Pine St #1250, San Francisco, CA 94111 (415) 489-0890