By Joseph M.
Digital Marketing Guide
Magnified Media
The emails you send to your clients, patients, and customers must be eye-catching, especially if you need customer reviews. What better way can you get your customer’s attention than a custom animated GIF? This tutorial will walk you through the process of creating your own GIF so that you can incorporate it into your emailing list. This technique is essential and helpful in getting your customers to write genuine, meaningful, and impactful Google reviews.
How to Create a Google Review Animated GIF
First things first, we are going to need the free software “GIPHY Capture”. This can be found with a quick Google search. This software will allow you to record your screen and transform the content into a GIF. Now open your business’ Google page. Open the GIPHY Capture app and you want to make sure that the recording screen (which is tinted in green) is cropped exactly the way you want it. Press the record button and proceed to give your business a review (just like in the GIF to your right!). Stop the recording after you complete the review. Follow these export settings before saving:
- Loop Type – Normal
- Pixel Size – 640px
- Frame Rate – Low
At this point, we accomplished creating the main content for our GIF, but we still need to optimize the GIF for emails. A GIF can get very large and we need to be able to resize it to suit it for emails!
How to Optimize the GIF for Emails
- Click on your search bar and type “GifGifs.com/optimizer/
- Change the settings to “Remove every 3rd frame”.
- Change Animation speed to 300 ms.
- Now click on “UPLOAD GIF” and select your file.
- Click “OPTIMIZE” (stats of the before and after files will be shown).
- Drag and drop to your desktop to save.
We’ve successfully optimized our GIF for emails!
Email Set Up
Easy enough, we can just drag and drop the optimized GIF file into an existing email. Now it’s time for the finishing touches and putting the icing on the cake. We need to populate the email with links to your business page on Google.
- Search your business name on Google and press maps (Use incognito to prevent Google from tracking you easily).
- Click “Share” and “Copy Link”
- Insert the copied link into your email.
Now your email has the animated GIF and links that lead directly to your business page! Your customers will be able to click directly to your page and have a unique GIF to show them how it’s done!
Go check out the notes in our video tutorial for the actual email we use to generate tons more targeted reviews: https://www.youtube.com/watch?v=_Wk9FGRWz1A&t=69s
Need a Digital Marketing Firm You Can Trust?
Magnified Media is a digital marketing firm specializing in online marketing for businesses and small companies throughout the San Francisco Bay Area and beyond. Based in Walnut Creek, California, we are their trusted outsourced marketing solution, focused on doing three things: getting them more online reviews, getting their business seen and creating content for their social media platforms. Focusing on these key areas for our clients means they can run their business without worrying about when or where the next customer is coming. If you are in or around the communities of Oakland, Berkeley, Pleasant Hill, Danville, Livermore or San Francisco, we can help. We help build their business through reputation. Interested in seeing what we can do for your company? Schedule your free Online Presence Audit now.
