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Does Linked In Help Local SEO?

 In this week's episode, we explore strategies about how businesses can take advantage of Linked In to build their local presence.  

Jamie:    Alright Adam!

Adam:    Hey Jamie.

Jamie:    All right. Local SEO in 10.

Adam:    Woo. I'm ready to rock and roll. How about you?

Jamie:    Super excited. I'm a big fan of this topic. Can't wait to hear what you have to say.

Adam:    Wait, what? Ah, what's the topic? What do you mean?

Jamie:    You just told me it's going to be all about LinkedIn.

Adam:    That's right. We're going to talk about LinkedIn and how or does it really help your local SEO. So should it be a part of your local business strategy?

Jamie:    I'm going to say you're going to say no, correct? I zigged when you thought I was going to Zack sweet. Kind of a two minute podcast today.

Adam:    Well I am going to give you some tips on how to use your LinkedIn page. But first, have you ever heard of online reputation management? Of course. Okay. So part of online reputation management is when someone types in your business name. You want to be in control of as many results as possible. So you're going to have your website, you're in control of it. Great. You're going to have your Facebook page, you're in control of it, your business Facebook, Facebook page, you're in control of it. Another place that you want to make sure that you build is your LinkedIn company page. And it's, and the reason is is because it's part of your online reputation management strategy. So when somebody looks up your business, it's good for you to have as many results that you can control be part of that. Those results make sense?

Jamie:    Oh yeah, that's fine.

Adam:    Okay, so first step is yeah, definitely you want to make a business LinkedIn page. You want to come fill it full of as much information about your business as possible. Then you want to also include a link to that LinkedIn business page on your website, preferably the homepage, even your footer or something like that.

Jamie:    Okay.

Adam:    So why do you want to do that? For SEO purposes, it's for Google. So when Google is looking at your website and looking at your business there, it's, it goes around the internet and it basically tries to vacuum up all of the citations, all of the mentions about your website. And your business that it can. And if all of those match, that's great. And the more of those there are, that's great too. So a LinkedIn page, you know, you'll have your hours, you'll have your website, you'll have your phone number and your address.

Adam:    All that information is really important for Google to understand all of that information about you. And because LinkedIn has a really high domain authority, it's given a lot of it's given a lot of power in Google's eyes, which helps you. So you definitely want to have one made for your business page.

Jamie:    Okay.

Adam:    Okay. So so that's the basic reason why you want to have one. Now are people going to go from your LinkedIn business page to your website? Yes. Kind of. Maybe a, it depends on your industry of course, but you definitely want to keep, you know, posts on that business LinkedIn page once a week, twice a week, whatever. However frequently you'd like to do it. It depends, definitely depends on your industry. For local businesses, it's just important to have an active profile. You know, it's another indicator that you're still in business, that you're still looking to grow, stuff like that.

Adam:    So you definitely don't want to have, you know, your last LinkedIn post to be, you know, two years ago. Okay. That's, that's a bad thing. Also you know, if anyone comments or questions or you know, has anything to say about your, your posts that you're putting up, you're going to make sure to reply to those. If you are building a co, if you're doing what you should be doing, which is adding content to your website, a great place to put that content up is on your LinkedIn page and it's just another place for people, for you to get hits to bring people to your website, which is another ranking signal that Google uses.

Jamie:    Yeah, that makes sense. It's good practice.

Adam:    Well, that's good practice on every social platform. Whenever you produce a new piece of content that's for the public, for people to read, it's good to put it up on you know, your Facebook page, your LinkedIn page, your Google posts page, you know, all that stuff.

Adam:    Yeah, I guess, yeah, to anywhere. So it's just all about the more click throughs you get to those pages and to those inner pages of your website, you know, the better it is. It's, it's, it's, we're just trying to rank and especially in the local in the local area, you want to rank above your competition. So, you know, you can take a look, is your, are your competitors? Do they have a LinkedIn page? If the answer is no, then you should, right. And then if the answer is yes, when's the last time they posted to it? Is it two years ago? Then you should think about posting, you know, you want to one up your competition always. And, and in my business, I don't like to just one up. I like to 10 or 20 or 40 or 50 up my competition that way.

Adam:    You scream at Google that you're the most authoritative, so you're the authority in your area. That helps with everything. Okay. Alright. So last thing I wanted to say on your LinkedIn personal profile, a really good strategy for you to do is to think about your power partners. So a power partner would be people who are in the same market. You know, they have the same market that you do, but they're not really competitors of you. So if you're, for example if you're in the solar industry for, for you, Jamie, who's a good power partner,

Jamie:    PG&E.

Adam:    Who's a good power partner,

Jamie:    Jamie, a cool contract,

Adam:    Right? Pretty much any, any home services or any contractor, right? Anyone who's goes into any anyone's home is, is a good power partner potentially for you, right?

Jamie:    Well, yeah, anyone that uses electricity,

Adam:    Yeah. And well, you also want someone who can walk through someone's house and go, Hey, wow, this place is gorgeous. You must have a really big PG&E bill. And if you do, I know someone who can help. So anyway, connecting with with people like that, your power partners on LinkedIn, it's a great way for you to encourage them to refer you. And so it's another way to do some networking is, is to use your Google presence or sorry, your LinkedIn presence to do that. So send out friend requests, connect with them, you know, get to know a little bit about them, et cetera. So that's basically using it as a networking tool. Beautiful. That sounds good. Yeah, that's, so those are the three main things that the reasons that we go and we recommend that our clients and any local business has a a business LinkedIn page. Can you think of any more reasons

Jamie:    So many? Well I mean, so most, you know, if you're in the B to B space, you're kind of in big trouble if you're, you know, cause most of the social media is directed towards individuals and right. Not towards commercial. So I thought most people are using LinkedIn to connect with other businesses.

Adam:    They say that. However, how often do you think someone is looking for a service on LinkedIn? I would say not very often. They'll go to Google, they'll go to Yelp if they're looking for a service there, even if they're in the B2B space. If I'm looking for a payroll service, I'm not really going to go to LinkedIn to look for a payroll service person or company. I'm going to be looking at Google, I'm going to be looking on there. I might from Google go to their LinkedIn page and see something about them. But the review part of LinkedIn is, it's kind of weird because you can get recommendations. It takes a lot more effort because it's not like a five star recommendation. It's, you have to read the recommendation. So Google's still the King of that space in my opinion.

Jamie:    Okay. Well that sounds good. Can I just give you a quick update if you don't have anything more on LinkedIn?

Adam:    Sure.

Jamie:    What's, so a couple of podcasts ago we did the listicles, you said make a list and put it up on your website. Well, we did and yeah, it will, I can't believe it. It works.

Adam:    It worked great.

Jamie:    Yeah. So that's when I did the search it actually came up and you know, that's one of the top searches in my business. So that's a, that I encourage everyone to try it out.

Adam:    He shoots he scores. Yeah.

Adam:    All right. At those listicles are great just because you, I mean, almost, they're almost endless about what you can think about the lists that you can think about your business. It's, it's, and it's, it's great. They're great content. I like them. I recommend you do too.

Jamie:    All right, cool. Everyone, get out there and make your lists and then post them and then go to LinkedIn and post them on there. Really, where do you post them on LinkedIn and like a blog post or something before

Adam:    For your business page or your business. All right. That's all I got for today. That's all I got for today.

Jamie:    All right. So if you know a small business owner that is interested in looking to improve their Google presence, definitely share this podcast with them and make sure to rate and review this podcast as well.

Adam:    Oh, yeah. And we're at local SEO in 10 on Facebook, I think. Yeah. Why we have, do we have a LinkedIn page? Hmm.