How Does a Business Owner Get Started with a Podcast?
In this week's episode, we discuss how business owners can easily get started with their own podcast.
Of course we recommend using Anchor but we also review how steps to making your podcast increase your site's SEO!
That link juice is gold!
Adam: Hello Jamie. All. Have we ready for another episode of local SEO and 10? Yes, we are. I'm so excited. I, yeah, sorry. Excellent. And how are the statistics on this site going?
Jamie: Always trending way up, which I'm appreciative of. It's great. Good to see some getting, helping some people. That's a, that's my whole purpose in life is to serve others. So it's, I'm happy to see that that is people are getting benefit of this podcast and being able to grow their own business with our tips.
Adam: Excellent. Well, very good. I have a good question for you this week. Oh boy. Bring it up. All right. How does one get started in podcasting? Oh my God, that's a good one. Yeah.
Jamie: So we create our podcast using anchor. So anchor is an app. It starts as an app on your phone, Google or Apple, and they have a website as well. So for us and for any anyone considering starting a podcast, that's what I recommend using. So anchor, I know they're not listening to this now, but before anchor we had to use a lot of different software to edit, to distribute, to add descriptions and links and optimize it. Everything. It was a total hassle. But with anchor seriously, it's, once you have everything set up correctly, it's about a 10 minute process to do all of that. And it's all in one app. And it's on your computer. Can't recommend it enough.
Adam: Nice. Yeah, it's a, I'm very happy with it for our podcasts as well. But really, I mean, what is the first thing someone needs to do? Either, you know, or they've looked at anchor they've set up an account,
Jamie: So you want to choose what you're going to talk about and your format. So the thing that I generally tend to not listen to podcasts, that is just one person speaking. So I, I'm not a big a, listen, listen, listen, listen. I can't do the Shaquille O'Neal. Alright everybody, this is what we're going to talk about. Did they not get through it? I can't, I can't do that. So I kind of like the format that we have for our podcast, which is we kind of have a neophyte asking questions to the expert. And that way you're, you're answering one specific question per podcast. So, okay, I like that because that way once this podcast is over, we have it transcribed, we put it up on our and we put it up on our website. We can kind of treat this podcast as an FAQ page on our site. So if someone has a specific question about your industry or what you're an expert in, then they can go to your website or go to your podcast page and look for a question. They can click right on there and within a few minutes they have their answer. So that's what I love about what then that's the format that I love, that we use.
Adam: It's good. It's you know, it, the podcast doesn't just stay local either too. I mean, it goes all over the world. So there's people listening in other countries right now, hello everybody. And it's you know, it's really a, a, it's an amazing, amazing, you know, kind of broadcast tool. So yeah, so once they have their topic, they've set up their account and anchor what do they actually need, you know, equipment wise or anything to get started in their podcast.
Jamie: So obviously we, I'd recommend, you know, a, some kind of microphone. You're going to need another person who's willing to meet with you a specific at a specific time of day, you know, every week or as much as you want. I recommend before we started this podcast I went through and created probably a 30 or 40 questions that so that way I have a bank of topics that way I'm not scrambling on the day of going, Oh, what are we going to talk about now? So this is a, if you're an expert in your industry, you know, there's tons of questions that people always ask you. Those are the ones that you should answer on the podcast. Don't really worry about, I don't really worry about giving out our trade secrets because this is all what an expert does. They give out free knowledge. They, and it hopefully if someone finds this useful, then they'll take the next step and say, you know, I don't have the confidence or the ability or the time to do this, so can you help us? That's kind of the, the whole thing about these podcasts for an entrepreneur is you're placing yourself as an expert and as a resource.
Adam: Yeah. And I think the expert part is really, really helpful. Now would you recommend that they just just talk, you know, how do they come up with topics?
Jamie: So you listen to your customers. What are the questions they always ask? I know for our topics, many of the the, our episodes are all about what clients or potential clients or current clients have asked us and they're really important. And once I answer them, then I feel like I've served them and future clients as well. Hmm. Okay.
Adam: All right. How about you? What do you think? Oh yeah, I think there's so many, you know, you could set up a Google alert for themselves you know, in their industry and then there's different news topics that come out and they can see what's up in the news in their industry. Maybe [inaudible]
Jamie: Yeah, I think that's a good idea. Awesome. Sure. Yeah. Now, how do they promote it? How do they get it out there once they have recorded their first podcast? So I would do it a number of ways. So first the SEL part of this is in the description of your podcast, you want to make sure it's very specific that it includes links back to your website. I would have a business Facebook page create, I would create one of those. So that's your kind of your window to the world. If you want to create a website for your podcast, I would do that. I would include all of those links in the description of every podcast. Then, so you have your Facebook page, you can start advertising that through. If you have, say for example, all right, I'll, I'll make it a little simpler.
Jamie: I am a business coach, so I have my business coaching business website. Then I also have my business coaching podcast. So I can put, I can either create a website or instead of that, what I'd recommend is just have a page on your website of an FAQ page or a podcast page where you'd put your content up there. So, okay, the link juice that you're getting from your podcast, cause this one or anchor I think connects you to I think seven to nine different podcast providers. Those are all links that link back to your business. So that's very, very, very nice. And it's all free and they're all high domain authority links. So that's great. Helps you so Google, when they, when they're looking at your website, they want to see if you're an expert, if you are an authority. So one thing that one reason they are, one way they do that is they check to see who's linking to you. So if you're creating a podcast once or twice a week, you're refreshing those links. You're with high domain authority. So that helps pro promote you as an expert. So that's why we love those two. That sounds great. And, and about how long does it take to actually get some results from a podcast once a week? Good, good question. A long time.
Jamie: So it's not immediate. No, definitely not immediate. But if you have, if you keep very specific then and your, you have named your podcast correctly, you know, your format's good. You have, you know, some kind of cover art that is, you know, has your name in it. You have maybe some intro and outro music and introduction. You paid somebody on Fiverr to do a, it's not that much of an investment, you know, whatever, 50, 60, 70 bucks to do that. You know, you've created a professional podcast. Yeah. The, the, the audience will come and your audience will come because they're searching for you on those podcasts. Platforms like Apple or Google play.
Adam: So it's a field of dreams are all of our older, if you build it, they will eventually come if they're interested in what you're talking about.
Jamie: Right. If you're, if you know, but if you're, so the mistakes I've heard, I've seen and I've heard are podcasts that do none of those things. So their topic or their name is weird. It doesn't say what they do. It's just one dude talking for a long time. Their cover art is, you know, a picture of a field. They have no intro. It's just ha, hi. I'm going to talk about something today. You know, all those little mistakes they end up costing you listeners, so you don't want to do that.
Adam: All right, well that's a ne, yeah, that's a lot, a lot, a lot. So but it starts with anchor. It really just starts with getting something going and you can evolve it over time. It doesn't have to be something that you're working on. Yeah, I mean you obviously work on it, but it doesn't have to be all encompassing and you have to have it perfect before you release the first episode.
Jamie: Nope. You learn when you do it and the more you do it, the more professional it sounds. One cool thing about anchor though that before we started podcasting was who owns the rights to this and in their terms of service we still retain those rights. So that's also because it's a free platform. You've always gotta you always got wonder and stay on top of their terms of service and stuff. Cause I think they just got sold or they just got bought, sorry by Spotify. So we'll see, see what happens.
Adam: Okay. Yup. Yeah. Always something changing. But yeah, it's been great so far. And my last question then would be when, when they do have it, at what point would they want to bring in a professional agency to help with the podcast?
Jamie: If you're not seeing any results if you're not seeing your audience grow, if you're seeing you know, anchor has great metrics that you can take a look at. And so, like I said, for us we have a, a really good growth curve. If I saw that just become a mountain and even, and I'm still producing, still producing, then it's probably time to call in an expert to sit to find out why and what you can do.
Adam: Oh, that's good. Good. Okay. And then if people have further questions on this where would you direct them?
Jamie: Right. Go to our Facebook page, local SEO in 10, or you can message us through there. You can that's probably the best way to message us through that Facebook page.
Adam: Okay. That sounds great. All right, very good. Anything else you want to leave us? All right. Well, we appreciate all of your knowledge. Thanks. It's been a very good and very useful. I'm looking forward to seeing all these brand new podcasts and posting on your Facebook page so you can see that you've actually helped people. Woo. Yeah. All right. Have a great week everybody. Thank you. Make sure to like and review and rate this podcast. Five stars, please. That's great. All right. Good. Wrap up, JB. All right. All right. Bye.