How to Create a Nextdoor Post for Your Business
By Adam D.
Digital Marketing Guide
Have a Nextdoor business account? It's time to start creating Nextdoor Business posts! If your target audience is big on Nextdoor it's a no-brainer to start posting. Read on for our how-to!
Want to reach tens of thousands of local customers for free? Target them with the new Nextdoor Business Posts!
Summary: Steps to Create a Nextdoor Post for Your Business
Login to your business account.
Click on Content
Choose the kind of post you wish to create: Update, Photo, Event, Question, Article, Job posting
Fill in the details of the post - include amazing photos.
Preview the post and click on Next
Select your audience radius around your location and click on Post.
At this point, your post will go through Nextdoor's review process and once it is approved it will be live! Read on for some stats and the pros and cons we've seen so far.
Step 1 & 2: Login to your business account & Click on Content.
Step 3: choose the kind of post you wish to create
Step 4: fill in your details
Step 5 & 6: adjust the audience radius
What is Nextdoor?
Nextdoor is a neighborhood-specific social network that allows people in your neighborhood to discuss local issues, give recommendations for local businesses and report lost pets or suspicious activity. Nextdoor describes itself as:
"Nextdoor is the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services. We believe that by bringing neighbors together, we can cultivate a kinder world where everyone has a neighborhood they can rely on.
For local businesses, Nextdoor instantly connects everyone from brick and mortar stores to local service providers with their most valuable customers – their neighbors. On Nextdoor, local businesses become a trusted member of the neighborhood and develop loyal and long-term relationships."
With over 10 million users in 260,000 active neighborhoods in 11 countries, businesses that depend on local customers should be targeting Nextdoor with these posts, especially since they are free.
If you do have a local business you should make it a practice to check-in every few days or so to monitor your online reputation. There are countless examples of disgruntled customers going to Nextdoor to voice their complaints. Businesses that are on top of it can address those complaints only if they know they've been posted.
Should Your Business Start Creating Posts on Nextdoor?
Here's a shortlist of Pros and Cons we've encountered so far with Nextdoor Business Posts:
They're fairly new so most of your competitors don't know about them - yet! Get on it!
Visible to areas where your business has been recommended! This could be very big.
They don't help your site's SEO or Local Google presence. Since the posts are not visible to anyone on the internet (users need to be logged in to Nextdoor for it to function) they are not indexed by Google.
Your posts are only visible to areas where your business has been recommended by current Nextdoor users
Can only do 4 per month and must be spaced out by at least 1 day.
Can’t format for readability. That means no bold, italics or hard returns.
No stats on the number of people who've seen them - this is a big one.
So, should your business start creating Nextdoor Business Posts? Yes! Get on it!
Need a Digital Marketing Firm You Can Trust?
Magnified Media is an digital marketing firm specializing in online marketing for businesses and small companies throughout the San Francisco Bay Area and beyond. Based in Walnut Creek, California, we are their trusted outsourced marketing solution, focused on doing three things: getting them more online reviews, getting their business seen first and creating content for their social media platforms. Focusing on these key areas for our clients means they can run their business without worrying about when or where the next customer is coming. If you are in or around the communities of Oakland, Berkeley, Pleasant Hill, Danville, Livermore or San Francisco, we can help. Outside of those areas? That's okay! We help clients throughout North America stand out so they can be of service to even more customers.
Interested in seeing what we can do for your company? Schedule your free Online Presence Audit now.