A few things that local businesses can do to improve their local SEO results are:
Creating a website/ mobile website that includes keywords to greater the likelihood of customers finding their website.
A few examples of this would be:
- Using frequently used words catered to the type of business (eg. a local cannabis dispensary using: free delivery, indicted sativa, a local dispensary, San Francisco dispensary near me, cannabis near me, 415 dispensaries)
- Including a “Visit Us” page on the website, providing correct business information (i.e. Click Here if you are interested in visiting us- include a link to the business address and map)
- Creating online content that caters to various groups of people, but stays true to the business’s mission.
- Update content regularly on both websites and mobile sites.
- Create a sign-in feature on the website to promote more customer interaction, and create an exclusive feel for the business.
In order to include this, be sure to have a safe way to store customer’s data because privacy is critical in a business!
Include location pages on the business’s website to create relevance in local results when searched. Also:
- Include physical address(es) of the business(es)
- Create maps from various local sites to find the business easier for customers
- Include business contact information
- If possible, include managerial and worker profiles with brief descriptions of the workers. This promotes personal connections when coming into the business.
- Create and optimize a Google business account, ensuring customers receive and read correct information directly from the business owner.
Include pictures that show what the business offers, if possible include geo-tagged pictures to become more relevant in search results.
Receive positive reviews regularly from satisfied customers. An effective way to promote this is by creating an incentive program that rewards customers for leaving reviews. It is important to use these incentive opportunities as small tools and not use them to bride customers- honest reviews create an honest customer/ business relationship!
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