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How to Use Google Trends for Local Ranking?

In this episode, we show how businesses can use Google Trends (https://trends.google.com/) to identify and create content in order to ride new waves of local interest in your service or products.  This tool is amazingly useful and it's free! 

Jamie:    All right, Adam.

Adam:    Hey Jamie.

Jamie:    Oh yeah. We got another local SEO in 10.

Adam:    Right. Podcast is ready.

Jamie:    I got a preview of this topic. So everyone takes some notes. Yeah. I kind of want to take notes,

Adam:    Look forward to a YouTube video. We're going to start doing companion videos. That's my promise to everyone in front of everyone. We'll start doing some, a YouTube companion videos to our podcast. That way, if it's a, how to like today's, everyone will be able to actually have a visual to go along with, or just connected with this podcast.

Jamie:    So I'll have to wear shorts.

Adam:    You will not be involved. So yes, you can go naked. Yeah.

Jamie:    Oh yeah.

Adam:    I don't care.

Jamie:    Alright. Listeners are in for a treat.

Adam:    All right. Today, we're going to be talking about Google trends. Do you know what Google trends are?

Jamie:    I just learned about them. That's very exciting.

Adam:    So if, if you're listening to this podcast and you're in front of a, you know, a computer device, probably you have it, you know, you have one, so go to your web browser and you can type in trends.google.com and what this site is. It's pretty cool, Google. They, you know, this is where people go to check on, what's trending on what terms are trending. And we can use this really, really valuable tool to get on these trends. So that way we're kind of riding that wave. And once you're, you know, once you're at the head of that wave in creating a trend, your site, the whole entire site will go up with that article or that piece of content. So it really, really is very effective way of gaining share in Google search results, which definitely helps your local business' website show up higher, no matter what, what the searches.

Adam:    If you have a, you know, a few or many great pages that are hooked into these trends, you're going to see a big increase in the number of basically hits on your site and then longer dwell time, all of that stuff, which also obviously leads to phone calls, you know, your business. That's what we all want. So once you're at that site Jamie, this is the one time when we can all listen to your keyboard, go click, click, click. So you're there. Of course. Jeez, your phone's on too. All right. Type in. Let's do solar power. Okay. And we're going to choose the topic. Alright. All right. So when you, when you see that you're going to see some results that basically it shows over time in March of earlier this year, people started getting interested in more and more interested in solar power, probably because summer's coming, you know, it's getting hotter.

Adam:    They're like, wow. My AC is on all the time. You know, it's terrible. I'm paying way more. Alright. So you see some cool information here. And then when you page down to the bottom of that page, you're going to see something called related queries, and you're going to see some breakout topics. So these are all related queries that go along with the solar power topic. Now these are all great. However, what I want you to actually do is go back to the top and you can, we can narrow down this search. Cause right now we just did all of the United States. We're going to do so we're located in California. So we're going to type in California, let me do that. Google's going to KIPP kick back results that are California based. Okay. So if you're a local business in California, you know, this is getting closer to your market, right?

Adam:    What is your local market interested in? And it's the same setup, the same kind of information, except for, if you look down at the bottom, you'll see the related queries have completely changed. So now, all right, we have even more, we want to get our our, basically our topic, even more focused on our local area. So we're in the San Francisco Bay area. So we're going to type, instead of California, we'll focus down on San Francisco so we can type in San Francisco. When we do that, you'll see that the results you can see where the, the people are most searching for solar power. Then now, since we're this, we're talking about a local solar company in the related queries, there's one that jumps out and that's solar tax credit, 2020. So this is a great, this is obviously a term that people are really searching for this.

Adam:    They call it a breakout term. And that means over time. This is right now, this is what people are very, this is the highest searched topic related to solar power. So now you have this information. What do you think you should do? I have a guide, my SEO efforts towards these topics, right? So if you are, if you have a YouTube channel, if you have a podcast, or if you just have your website, you would be writing or creating content around these terms. So we have a bunch of related queries solar tax credit, 2020, that's the biggest one, but we have solar battery backup, solar generator, these kinds of things. So these would be easy topics for people to start creating content around. Especially of course, if you're in the solar industry, it makes sense. Yeah, definitely. Okay. So then the next step, all right, so now you have your broad topic, solar tax credit, 2020.

Adam:    So you take that solar tax credit 2020, you put it into that regular Google search bar. When you do that, you'll have a bunch of results, of course, but then we, you guys should all remember people also ask, these are questions that we've taught you actually in previous podcasts about how to get your questions in here. It is, these are the snippets. So when for this term solar tax credit, 2020, we get four questions that under that people also ask. So those four questions, those are the most common questions. So those are going to be your headings for whatever content that you create. So if it's a, if it's an article or a series of articles, these are your headings. So how does that the 30% told solar tax credit work is the solar tax credit going away. These are all great subheadings for whatever you're going to be creating. And Google's already telling you, these are what people are looking for. So if you create a great piece of content that answers those questions all around the solar power topic, focusing on solar tax credit, 2020, the breakout term in our area, you can bet your bottom dollar, the results are going to be great for your website. You know, your basically your number of queries and number of visitors is going to go increase, increase, increase. Just because you've, you've written that wave.

Jamie:    Yeah, absolutely. It's a, it's already beneficial. I'm looking at my results right now and we're at 6.4 K. So a thousand of activity just based on that's a lot, that's 2,600 searches I had we gotta be gotta be one of the best, of course.

Adam:    Yes. So this is kind of a, you know, when, when people are wondering, you know, I, I talk to business owners all the time. They're like their, their number one question is you know, how do I know what to create? How do I get my site higher in the rankings? So they don't want to hear, you're going to have to create content. They want to hear that their five-page website is going to be, that that'll be enough. Unfortunately, it's not the reason is I kind of picture it like you're in a car race, you know, you're racing you're VIN diesel live in one quarter mile at a time. And and I'm the rock. Yeah. And, but we're, we're racing and, you know, VIN diesel, he's not going to be letting off the gas. He wants to beat me and I want to beat him.

Adam:    So how do you do that with Google? That means content creation, man. And it does mean authority, building content creation. So you're not going to write an article about, you know, going to the beach last week. If you're a solar company, you're going to be writing articles that people are searching for. And the way that you do that, the way you search for those topics, you want to get those waves. So especially you can go to that Google trends website, it's free. You can just check your topic and discover before your competitors do that wave. And you know, then you're going to leave VIN diesel behind in the dust. Sorry Vin.

Jamie:    Yeah. Well then you're Paul Walker. You got to bring it dark.

Adam:    Okay. That's all I got. That's that's actually, today's a local SEO and 10 tip go to Google trends. Do exactly what we said for your industry and yeah. Bob's your uncle.

Jamie:    Yeah. Check it out on YouTube. Can't wait to see that too.

Adam:    It'll be there. Alright.

Jamie:    Alright. Everyone make sure to, if you know a business owner that is moving their business online, or just any way they want to get more traction on their website, definitely share this podcast with them. Local SEO, 10, make sure to give us five star rating that moves us up in the rankings and definitely leave a five star review. We really appreciate it.

Adam:    All right, everybody have a great week.