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Is SEO Worth it For My Small Business


Should you include SEO in the marketing budget for your business or company? We're pretty biased we know, so in this episode we break down the three questions you must ask yourself so you can answer this for your business.  Check it out!

Jamie:    All right, Adam.

 

Adam:    Hey Jamie, how's it going?

 

Jamie:    Oh man. What a crazy week already but hitting the finish line! So excited.

 

Adam:    It's been a week already. Yes.

 

Jamie:    Yes.

 

Adam:    Time for another episode.

 

Jamie:    Can't wait. This is a fairly fun topic.

 

Adam:    Yeah. I like this one. This is a question that I think all businesses, solopreneur to large company, you know, they want to ask of their online presence. So, is SEO worth it for my business?

 

Jamie:    So, I guess that's a good topic.

 

Adam:    But it is. I think so, because it's, it's an investment, right? You want to make sure that you're, you're allocating the proper resources to you know, the marketing of your business. And you want to make sure that you're doing it properly basically. And you know, that that translates from solopreneur all the way up to, you know, giant companies. Sorry. That's why I thought today. That'd be a great, a really fast one to go through and give you the listener, a few questions to ask yourself about your business and then you can make some choices, right? So there you go.

 

Jamie:    All right. All right. Let's start with what is SEO?

 

Adam:    That's right. Yeah. Wow, cool. Anyway, what is SEO? So basically SEO is the system of getting organic traffic to your site so that they buy your service or product. Right? So organic traffic is what SEO is all about. That means traffic that you haven't paid for. So definitely you can pay for traffic, right? You can pay for Facebook, you can pay for Google ads and or you can do both, or you can just do SEO, so you can do the organic ranking. And so for you as a business owner, you got to ask yourself, which has better, right. Paid traffic versus organic. And so there's three things you want to look at when you're choosing, besides between these, these these two options. One is the speed of the traffic. How soon are people going to start coming to your site? So in that case, pay-per-click, or basically paid traffic is always better. So you can pay Google and you'll get people coming to your site. Right. So that's what they love.

 

Jamie:    Yeah. That makes sense. Yeah.

 

Adam:    The next one is quality of traffic, right? So, gosh. Yeah. So this one, if you have done Google ads, sorry, Google you're going to know that the quality of your traffic through pay-per-click or through Google ads is not so good.

 

Jamie:    Okay.

 

Adam:    I think somebody in the other room sneeze. 

 

Jamie:    That's me.

 

Adam:    Yes. So the quality of traffic with organic traffic or the quality of customer, basically for organic is always better through SEO. There's a ton of reasons why, but just take my word for it. You know, the people who go through the pay-per-click those ads at the top, you know, they are looking for an answer now and they don't care where they get it. So they're not doing a lot of judging. They're just there. I don't know, half asleep and they click on that stuff. Whatever the other one is the cost of traffic. Right? How much does it cost for you to invest in SEO and for creating great content that brings people to your, to your business, into your site? Organically. So obviously the pay-per-click is going to be better short term organic is better. Yeah. Long-Term so today you'll, you'll hear a little bit about me.

 

Adam:    What about the cost of all this? You want to think about your cumulative cost and then the cumulative gains? So I like to think of my, that my business is going to be around next year, but if I didn't, then I would put everything into pay-per-click. Right. but if you think, you know, you're building a company, you're building a business that you know, is going to be around more than a few years, obviously the long-term game is better. That's why that's why I'm a big proponent of a local or for SEO. Okay. It's slower, but it produces higher quality traffic. People trust those organic results more than they trust the, those ads at the top. And then that's been proven after study, after study, after study, so..

 

Jamie:    And, common sense.

 

Adam:    Yeah. And I, you know, I I'm sure probably, I don't know if I, my experience, this is different than everyone else's, but I've definitely spoken to had clients that are law firms that they were spending, you know, 15 or $20,000 on pay-per-click ads.

 

Adam:    They were getting a ton of calls, but then they also had to include paying someone to answer those calls and then to sift through all of the bad leads that came in through that, through those ads. And so, you know, for some of them, for, for some businesses, that's great. Right. You can, you can afford to waste all of that money because if you get one client out of a hundred that pays for everything, then, then you're ahead. Right. If you get two, then you're way ahead. I mean, if you're in that kind of an industry. Awesome!

 

Jamie:    Great lawyers!

 

Adam:    Yeah. Like law firms. Right. So anyway, next one. So which is better, we got paid traffic versus organic. Next one. Do you have time? If you're a small business, do you have time to do this yourself? Right.

 

Jamie:    No.

 

Adam:    Yeah, if you do awesome, great. What you, anyone, anyone listening to this podcast should always know is sooner, is always better doing this creating organic content, getting the SEO done correctly and producing it on a consistent basis. Sooner is always better because older content that's useful tends to rank a site better cumulative ranking grows and grows and grows. The more, you know, that article is one person finds that article useful. Then what, what happens is the more that somebody or a group of people find that article interesting. The more is going to start showing that article to more and more people. So that helps that article. And then that site ranked better and better. So if you have time to do it yourself or not just sooner is always better for this. SEO is definitely a long game. And that means older content is most of it is really, really important. Got it?

 

Jamie:    Got it. What's next?

 

Adam:    When you're doing that. You're going to be creating a content. You want to focus on the user experience. Okay. Does your con your site, does it give content that your buyer for your service, your product that they want to see, right. You don't want to just be writing an article about your day, where you went and bought, you know, Reese's peanut butter cups or something like that. You want to have things on your site that answer your, your potential customer's problems and give them the solution. So in other podcasts, guess what we've gone, you probably know a few of kinds of articles that you want to write. What do you think?

 

Jamie:    Listicles.

 

Adam:    Boom. Nice. That's right. Listicles are great. Those are the top 10 lists. If you haven't listened to that podcast, go back and check for it. It's really good. And it's consistently an awesome it's an awesome way to create articles.

 

Adam:    Next one probably what we always recommend our frequently asked questions about each service that you have. So you can go to Google. We've done podcast episodes on that as well. So all of those things, all of those kinds of articles, they focus on that user experience. I like to say, it's the problem. And then the solution you give and then the reward always at the end could be, you know, that call to action that says, Hey, if you're in the area or if you need our services, we're here for you, man.

 

Jamie:    Sure.

 

Adam:    There you go. All right. The last question, and I think, Oh, good. I'm going to get on time is how much is a client worth to your business? Right. If a new client comes in or a new customer comes in over the lifetime of that client, you know, how much is that client going to be worth to you? Right. If it's $10, then it's going to be tough, right? For you to, to be able to, then you're going to have to really think about your SEO, right? The larger that client is, the more it's worth to your business that will give you a clue, a big, actually a big reason as to whether you're going to invest heavily in SEO or do it yourself.

 

Jamie:    Right. Well, and you, you made a good point though, is that it's not just that one transaction, hopefully it's that lifetime revenue.

 

Adam:    Right? So you know, if you're a dental clinic, you know, that, that, that figure could be in the tens of thousands over the life of a client could be a 50 to a hundred thousand dollar client. So spending hundreds of dollars a month on your SEO, you know, you outsource to an SEO specialist or you, you know, you hire somebody to do it. In-House, you know, that you can think about how, you know, which one is more important or which one is a better use of your funds, right? So, you know, as a business owner, how much a client is worth to you. So that's how you have to kind of figure out is this worth it to me to to invest in, right? So the larger that number, the more it makes sense. And then the last thing is just, don't forget that the cumulative effect over time of these articles of this content that you've created, the longer it's out there, the more it's going to pull in, the more people it's going to pull in and the easier it is for your newer articles to rank as well.

 

Adam:    So the more organic traffic that you have, the lower your lead generation costs become. So it is the cumulative effect, right? Short-Term, pay-per-click probably a little more cost-effective or a lot more cost effective, but over the long term, and I'm talking, you know, six to 12 months, right over that from that 12 month time, you know, you can see that that ball gets rolling faster and faster and faster, and it gets easier to rank higher and higher on more subjects around your your service or your, your product. There you go.

 

Jamie:    Makes sense.

 

Adam:    There you go. I think so, too. So, you know, as a small business, you want to ask yourself those three questions which is better for me, paid traffic or organic. Do you have time to do it yourself? And then number three, how much really is a client worth to my business? You answered all those three questions, and then you're going to find out the answer for your business specifically is SEO worth it for my business, or not.

 

Jamie:    As long as it works!

 

Adam:    It does. And it's, it's frustrating when I see you know, I spoke to a a person who accompanied earlier this morning, who you know, their website hasn't been updated since 2013. And they were like, yeah, no one has ever called us through our website. And I'm like, how that's tough, sorry, man. Cause it's supposed to do that. It's supposed to do that. It's supposed to be a lead generator for your business. And when it's, when it, when it's done correctly, it is!

 

Jamie:    It's a 24/7 sales person.

 

Adam:    Right. It's a problem solving solution that your customers are looking for. That's right.

 

Jamie:    Yeah. on, on my website, thanks to Magnified Media. We had over 600 visitors checking out our solar photos this last month.

 

Adam:    Oh, wow. Great. Excellent.

 

Jamie:    Nothing wrong with that.

 

Adam:    Nothing wrong with that. Better than a poke in the eye with a sharp stick.

 

Jamie:    That's right. Fire from your but! Anyway, I got it. Anything else at all right. Great. So if you know a business owner kindly send this podcast, share this podcast with them, just hit the share button on your phone or your computer and put in their email address, send this over. And especially if they've been struggling, like Adam said, if they complain built this website, no traffic, we've never gotten one lead from it and wasted a lot of money. Send this podcast over. Maybe it's just a, they need some SEO juice and get it going.

 

Adam:    Yep! Definitely.

 

Jamie:    Makes sure to review this web, this podcast, local SEO in 10, give us five stars on wherever you listen to. And we will talk to you next week.

 

Adam:    Yeah. Thanks everybody!