Local SEO in 10 - Weekly Podcast

 

This is your go-to podcast for answers about how you can grow your local business online - easily and quickly! Brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10 minute episode our digital marketing expert Adam Duran answers your questions on how you can get more leads for your business - fast! Remember, if you’re not taking care of this part of your business RIGHT NOW, you can bet your competitors are! Join us each week for answers to your questions on how best to harness the power of the internet to grow your business.

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Is SEO Worth it For My Small Business?

 

Should you include SEO in the marketing budget for your business or company? We're pretty biased we know, so in this episode we break down the three questions you must ask yourself so you can answer this for your business.  Check it out!

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Local SEO in 10 Podcast - Small.png

What are Core Web Vitals and Why They’re Vital for Your Business Site Ranking

Google recently announced that Core Web Vitals will become significant ranking factors for websites from May. This is an incredibly big announcement that will change the results as we know it, so in this podcast we welcome veteran web development expert Sandeepa Nayak of Kha Creation to discuss Core Web Vitals, what they are, how to check your site, and what you can do to fulfill the requirements.

What Can My Company Expect When Bringing on Magnified Media?

 

Thinking of bringing on Magnified Media to join your marketing team? Congratulations, this podcast episode is for you! We dive deep into what you can expect when bringing on our team, how we integrate into your current marketing department and the benefits your company will soon enjoy.

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Local SEO in 10 Podcast - Small.png

3 Ways Your Web Designer Can Hurt Your Business

Your website can help bring in tons of new clients, patients and customers to your business. But what if that's not happening? Well, chances are your designer may have made some very basic mistakes on your site - mistakes that most likely you will never see.  In this episode we detail the top three mistakes designers make on your site that can cost you thousands - and what you can do to avoid them. This is another must-listen podcast for any business owner with a website.

What Should I Do If I’m Moving My Business Address?

 

Planning on changing your address or adding a new location? In this episode we discuss the steps to take so you don't lose Google ranking (and customers!) when you do so.  Don't start with editing your address first!  One pro tip we didn't mention was to make sure your service areas for your locations don't overlap! 

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Local SEO in 10 Podcast - Small.png

What Do I Need on My Location Landing Page?

One of the most common questions we get from companies with multiple locations is what exactly needs to go on each of our location's landing page.  Well, since these are all individually connected to a different Google listing, they should be unique and show geographic relevance.

How should we do that?

All About Photos and Your Google Listing

 

Why should you be adding photos to your Google My Business listing? How many? What kind of photos? How often should you post them? What the heck is EXIF data and why is it important? All of these questions and more are answered in today's podcast.  Listen and don't forget to subscribe! 

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Local SEO in 10 Podcast - Small.png

How Can I Use Google Search Console for Local SEO?

Want to know about a secret weapon you can use to bullet-proof your site and improve your local ranking? Google Search Console is it! In this episode we detail how to use GSC to improve your site's E-A-T (Expertise, Authoritativeness, & Trustworthiness) so it will grow and outrank your competition!

 

7 Steps Local Businesses Need When Starting Out

 

Are you a business owner just starting out? Not sure how to get started using the internet to bring in customers? In this podcast we detail the seven steps to a successful startup - and good job! You're doing the first one already:  Educate yourself with podcasts like this one! 

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Local SEO in 10 Podcast - Small.png

Should I Hide My Business Address on Google?

Is it better to show your business address or not on your Google listing? If you are a service area business then the answer is . . . listen to this week's podcast! There are some real cons to hiding your business address on Google that you should know.  

 

How Can I Use Facebook Ads to Make

the Phone Ring?

What is one super-power Facebook provides for local businesses? The power to reach local customers - and get their email addresses! Those email addresses are the key to turning economic downturns into upturns for your business! But how do you do it? This podcast details the steps to create an effective landing page (plus thank-you page) and some keys to making sure your ads are successful in getting your phone to ring - especially during downtimes!

Check it out now!

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Local SEO in 10 Podcast - Small.png

What Should I do if I Get a Bad Google Review?

Did you get a one-star review on Google? First step = don't panic! In this episode we go through the steps you should take to address the review and what steps Google gives us to get the review removed.  Don't forget, if the review pertains to a legal issue,  go to "Report Content for Legal Reasons" here.

 

Things That Tick Me Off About Business

Websites

What are the worst mistakes to make on your business website? In this episode we detail the exact things web designers commonly do that hurt your rankings and how you can easily avoid them.  Did your web designer leave their name on your site's homepage? Big no-no! Is your phone number clickable so mobile users can quickly call your business?

If it's not - someone has some 'splainin to do! Tons more tips in this week's podcast, hope you enjoy!

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Local SEO in 10 Podcast - Small.png

What is a Practitioner Listing in

Google My Business (GMB)?

Can your business have more than one  Google listing? Yes! Google allows practitioner listings for individuals along with the place of business! Think doctor in a medical clinic, dentist in a dental practice, lawyer, architect, real estate agent, massage therapist, etc.

This could bring your firm double the amount of local leads and even multiple spots in the Google 3 Pack! Check out this podcast for the details!

How To Use PDFs to Improve

Your Site’s Ranking(2)?

Did you know that Google can crawl, index, and rank PDFs? This means local businesses can and should capitalize and create their own to help increase their local ranking!  This is another one of those strategies that you shouldn't miss!

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Local SEO in 10 Podcast - Small.png

How Can I Get Business for Free With Facebook Groups?

In this episode, we detail the best strategies for reaching new customers through Facebook - for FREE! How? Through local Facebook groups! Remember some general guidelines while in groups: Do - respond with insightful comments. Don’t - be disrespectful or complain about others. 

My Business is Credible But NOT Visible!

Now What?

We meet many business owners who have heavily invested in their online reputation, getting reviews on tons of platforms, winning awards, and even paying outside firms for ratings.  They have taken care of their Credibility, but overlooked the other part of the equation; their Visibility. In this podcast we detail how a business owner can easily check if their business is really visible online, and who they can turn to for answers.  We introduce Google Search Console, Google Analytics & Local Viking to track your Visibility. 

Remember, Visibility + Credibility = Profitability!

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Local SEO in 10 Podcast - Small.png

What Are the Top 10 Negative Ranking Factors?

In this episode we delve deep into the NEGATIVE ranking factors for your Google My Business Listing.  Did you choose the incorrect category for your business? Are you using a PO Box as your address?  Oh no!  Take a listen for the rest of the tips! This week's episode was inspired by the recent Local Search Summit from Whitespark.  

What Website Builder is Best for Local SEO

One of the questions every business must answer is what platform they should use for their website to be successful in bringing in new clients. In this episode we detail how to choose between the most common platforms: Squarespace, Wix, Wordpress, and Proprietary Web Builders like GoDaddy or other industry-specific builders. This is another must-listen for every business owner.

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How to Use Google Trends for Local Ranking?

In this episode, we show how businesses can use Google Trends (https://trends.google.com/) to identify and create content in order to ride new waves of local interest in your service or products.  This tool is amazingly useful and it's free! 

This episode of Local SEO in 10 is brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10-minute episode our digital marketing expert Adam Duran answers your questions on how you can get more leads for your business - fast!  Remember, if you’re not taking care of this part of your business RIGHT NOW, you can bet your competitors are!

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Local SEO in 10 Podcast - Small.png

Top 3 Reasons Why Your Business Isn’t in the Google 3 Pack?

Is your business not showing up in the Google 3 Pack even when you're standing IN your office? You typed in your category, pressed search, and then BAM! All your competitors show up but not you! That is a major red flag, so in this episode, we detail the three most common reasons for such a catastrophe and what you can do to fix them.

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Why Should Your Business Start Issuing Press Releases?

 

In this episode, we discuss the benefits of Press Releases for your local business.  These aren't your grandparent's press releases, these are press releases for SEO! The benefits are many; getting high quality and high authoritative natural links back to your website gives your site LINK JUICE! Link Juice helps skyrocket your site's rankings, so go get some!

What is Heading Structure & Why Does My Website Need It?

In this episode, we discuss Heading Structure and why it is so important to have it done correctly on your website's pages.  Headings help users and Google to read, understand, and most importantly categorize text.  Headings are ranked through , with the representing the most important idea on the page.  We also introduce a tool that anyone can use to check the Heading Structure of their site, called HeadingsMap.  

Chrome extension here: https://chrome.google.com/webstore/detail/headingsmap/flbjommegcjonpdmenkdiocclhjacmbi?hl=en

Firefox extension here:

https://addons.mozilla.org/en-US/firefox/addon/headingsmap/

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How Can Featured Snippets Help Your Business?

In this episode we discuss Featured Snippets and how you can use them to increase your results on Google.  A featured snippet provides users with a concise, direct answer to their questions – right on the Google search results page. Formatting your site's most popular pages can result in more real estate in search results, so this is another excellent way to get in front of new business opportunities. 

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Local SEO in 10 Podcast - Small.png

All About Nextdoor Business Posts

 

In this episode, we discuss the pros and cons of Nextdoor Business Posts for your local business.  Creating a post is easy as long as you already have the content, so we recommend adding either a recent "Listicle" or some images of recent amazing projects or products. 

How Does Google Determine Local Rank? Part 2 (Distance)

In this episode we discuss Distance and its importance in determining your local business ranking on Google.  Distance is all about proximity to a searcher, and how to signal to Google your listing is more valuable than your competitors'. We detail how you can increase your geographic relevance in Google's eyes which leads to higher rankings and even more qualified customer leads.

Another episode you don't want to miss!

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Local SEO in 10 Podcast - Small.png

How Does Google Determine Local Rank? Part 3

(Prominence)

 

In this episode we discuss Prominence and its importance in determining your local business ranking on Google.  Prominence is all about your brand authority, your organic ranking, link building, your Google reviews and of course your NAP.  This episode goes through each and what you can do to make sure your site is beating out your competitors.  

Another one you don't want to miss!

Red Flags When Hiring an Online Marketing Company

In this episode, we detail the red flags business owners should be aware of when bringing on a digital marketing agency to help grow their business.

Does the agency 'walk the walk'?  Do they treat you with an individualized approach - not a cookie-cutter one?  Do they make BIG promises that seem to be too good to be true?  

 

Check out this episode for some great insight BEFORE you sign that contract!

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Local SEO in 10 Podcast - Small.png

How Does Google Determine Local Rank? Part 1
(Relevance)

 

In this episode we discuss Relevance and its importance in determining your local business ranking on Google.  Relevance is all about how well your listing matches what someone is looking for.  There are a bunch of things on your GMB you can optimize in order to rank higher.  Are you taking care of all of them?

YouTube and Local SEO; Improve Your Local Results

In this episode, we detail exactly what you need to maximize your YouTube videos to improve your local business search results on Google. Don't forget to Tag Your Location,  Link Your Business In The Description - Include Your NAP (Name, Address, Phone),  Add Your Google My Business CID, and Embed Your Video on Your Website.

 

These are the big ones, but check out the podcast for some other great tips.

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Local SEO in 10 Podcast - Small.png

Why is NAP Important in Local SEO?

 

In this episode, we talk about the importance of your business' NAP - Name Address and Phone Number!  We promise, it's not as boring as it sounds, and getting them consistent across every platform is vital to your search ranking! We give you tips on where to list your NAP, citations to build and resources for cleaning up your online presence.

Another fun one!

What Makes a Good Google Review?

Check out this week's episode for some excellent tips on how to make your reviews more powerful and as SEO-optimized as they possibly can be! Bonus tip for those with a service area business, add tons of photos!

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Local SEO in 10 Podcast - Small.png

What Makes a Good Business Description

on Google?

 

In this episode we explore the exact details business owners need to include in their

Google My Business descriptions in order to rank higher in search results.  

This is an often-ignored part of your profile that is extremely important, so don't miss this episode!

How COVID19 is Affecting Your

Google My Business Listing

In this week's episode, we take a look at the changes going on at Google due to the Covid 19 Pandemic (bigger wait times!), and how you should be using your GMB listing to communicate with potential customers.

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Local SEO in 10 Podcast - Small.png

Does Linked In Help Local SEO?

 

In this week's episode, we explore strategies about

how businesses can take advantage of Linked In to build their local presence.  

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Online Networking for Your Business

 

In this week's episode, we take a deep dive into how local business owners can increase business through local online networking groups! We also explore some dos and don'ts for online meetings, so don't miss this one!

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All About Listicles and Why Your Business

Needs Them

 

In this week's episode, we delve into the mystery that is the "Listicle"! You know the Listicle, it's one of those ubiquitous top ten lists you see everywhere! Learn why you need to be creating them now for your local business!

Why Your Business Needs a Newsletter

 In this week's episode, we discuss the benefits an email newsletter can bring to your local business.  Remember, keep it short, meaningful and entertaining, include GIFs, links to your website articles and links to places where you need reviews (no direct links to your Yelp page)!

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Local SEO in 10 Podcast - Small.png

YouTube Tips to Supercharge Your Local SEO

 

 In this week's episode, we introduce some game-changing tips on how you can optimize your YouTube Channel and Videos to maximize your local SEO presence.

We also introduced a graphics creation site here: https://www.canva.com/

Why Your Business Should Have a Podcast?

In this week's episode, we discuss the many benefits starting a podcast for your local business can have: instant authority, content creation, relationship building and tons more.  

 

If you are under a shelter-in-place order, it's time to work ON your business!

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Local SEO in 10 Podcast - Small.png

Does it Make Sense to Outsource Your Marketing?

 

In this week's episode, we discuss why outsourcing your marketing makes financial and professional sense.

Tons to delve into here, get on it!

The Secret to Ranking on Google: Content

 In this week's episode, we discuss one of the ways Google uses to rank a website over others.

The answer? Content!

Two strategies we discussed:

Type into the Google search bar site: magnifiedmedia.net and LSI generator

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Local SEO in 10 Podcast - Small.png

What is a Google Website & Why Should My Business Have One?

 

In this week's episode, we discuss one of the great features that comes standard with every Google My Business listing - the ability to create a one-page site that automatically populates itself with content from your Google listing.  

That's not all, can anyone say "link juice"?

Check out the show and let us know what you think!

Why Building Your Online Presence is Better Than Any other Advertising


In this week's episode, we discuss the benefits inherent in building your online presence over traditional advertising platforms like print, television, and radio.  

Wondering how you can get more qualified customers?

 

This is the podcast for you!

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Local SEO in 10 Podcast - Small.png

What is Schema & Why Your Website Needs It

 

In this week's episode, we discuss one of the most vital parts of your website - JSON schema!

Schema is the best way of telling Google exactly what your business does, who it serves and who should see your site.  

 

Remember, if you confuse Google, you lose!

Should I pay for Yelp?


 In this week's episode, we discuss one of the most common questions we hear from business owners,

"Should I pay for Yelp?  

Our answers may surprise you!

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Google Posts; A Vital Part of Your Local SEO Strategy


In this week's episode, we discuss Google Posts and how business owners can use them to increase their local search results.

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Local SEO in 10 Podcast - Small.png

How Does a Business Owner Get Started with a Podcast?

 

In this week's episode, we discuss how business owners can easily get started with their own podcast.
Of course we recommend using Anchor but we also review how steps to making your podcast increase your site's SEO!
That link juice is gold!

How to Set Up a Virtual Office for Your Business


In this week's episode, we discuss the steps business owners should take when setting up a new virtual office for their business.

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