Seven Reasons To Hire an Online Marketing Agency

By Malia K.
Digital Marketing Guide
Magnified Media

As your business grows, you may find it tough figuring out how marketing should be handled within your budget - plus, who really has the time?  Taking care of running your business is tough enough even with an in-house team to help! Here are seven reasons to consider hiring an outsourced marketing agency to market your business, save time and save money.

Save Money

When deciding whether to hire an agency or an in-house group, you’ll be surprised to hear that an agency is much less expensive. Your lagging sales could well be ineffective marketing. Not only will you not have to pay payroll taxes, but you need to pay for benefits/healthcare costs or any tools needed to run and track a marketing team. If it’s something you can afford, it’s definitely something to consider.  Hiring an outside agency is almost always cheaper.

Access To Team of Experts

If you’re looking to hire an expert to manage your marketing campaigns, with an agency you will have access to a team of experts. Social media managers will fall under one of three categories: strategy and planning, social media publishing, and complete management. A strategic planning agency analyzes your current social media presence, does a competitive analysis, and make suggestions for improvement. They come up with a specific plan and show you how it should be exectuted. Social media content creation agencies handle all of your social media publishing aspects. They analyze popular social media content and come up with a content plan to getting your brand out there. Lastly, complete management essentially works as an all-around in-house social media marketing team. They will create a strategy, implement it, and measure the results for you. The number one benefit is that they have worked on similar campaigns in the past and know the business. Because it is handled internally by the agency, there is no on-boarding, training, or managing to deal with on your end.

Getting Clientele

For big and small businesses, making your brand accessible is imperative for building clientele. An agency can engage social media managers to carry on social media activities, create posts, do sharing, likes, and tweets, etc. Capturing a visitor’s attention and turning them into buyers and permanent clients is their sole focus. The service helps to generate traffic for a web-based business and to improve brand recognition that will lead to more customers and clientele.

Fighting Competitive Fierceness

Agencies are skilled at competing in marketing environments. Marketing is all they do, so having a group of specialists at your disposal can give you a competitive edge. Your brand will not only be promoted, but your products and services will be placed ahead of your competitors.

Building Your Brand

One of the biggest demands of every business is to have a social media presence. Ensuring your brand remains active on all social media platforms stays relevant to current and future clients is imperative. It is useful to hire an agency to take your brand to the next level with your desired audience. Hiring an agency can be the most effective way of promoting your brand across social media outlets. These initiatives are a top concern for any media agency and are carried out by employing strategies on through platforms to get your brand out there.  

Accomplish Goals Faster

The ultimate goal of an agency is to promote your brand across media channels more effectively in less time. Marketing takes time and strategy, something you may not necessarily have to make it a top priority. Agencies promote products and services of a company by devising effective strategies to market that brand. They also manage a brand’s presence on all relevant social networking sites while working to get the attention of the maximum audience possible.  This will save you time and money by outsourcing a necessary part of the marketing process to provide ample promotion to build your business.

Produce Better Leads

If you have a great sales team who are skilled and hardworking, then maybe current marketing efforts are producing few or poor-quality leads. A good marketing agency will learn about your sales process and integrate their strategy with your sales team. With this support and input, you’ll improve and elevate your marketing based on real results. If your marketing results have been hit or miss, you may not be sure if you’re inbound marketing works for your business. An agency will closely look at your challenges and goals and put together a strategy to overcome those challenges and meet those goals.

Need an Agency You Can Trust?

Magnified Media specializes in online marketing for businesses and small companies throughout the San Francisco Bay Area and beyond.  We are their trusted outsourced marketing solution, focused on doing three things: getting them more online reviews, clarifying their marketing message and creating content for their social media platforms.  Focusing on these key areas for our clients means they can run their business without worrying about when or where the next customer is coming. We help build their business through reputation. Interested in seeing what we can do? Schedule your Free Online Presence Audit now.   (Here is a map to our location.)

Sources

 

  1. https://www.inc.com/dan-scalco/top-3-benefits-of-hiring-a-marketing-agency-over-hiring-in-house.html

  2. https://sproutsocial.com/insights/hiring-a-social-media-agency/

  3. https://smallbiztrends.com/2015/02/benefits-to-hiring-a-social-media-agency.html

  4. https://blog.hubspot.com/insiders/should-i-hire-a-marketing-agency

Proudly offering services as a Website Designer, Advertising agency, Marketing consultant and Marketing agency to Walnut Creek and the surrounding communities.