Things That Tick Me Off About Business Websites
What are the worst mistakes to make on your business website? In this episode we detail the exact things web designers commonly do that hurt your rankings and how you can easily avoid them.
Did your web designer leave their name on your site's homepage? Big no-no! Is your phone number clickable so mobile users can quickly call your business? If it's not - someone has some 'splainin to do! Tons more tips in this week's podcast, hope you enjoy!
Jamie: Alright Adam.
Adam: Hey, Jamie!
Jamie: Back again, feels like just a few minutes ago. We're talking local SEO.
Adam: That's right. And it's now time for another edition.
Jamie: Another addition. Great. And I'm sure this episode is uplifting positive and full of clouds and sunshine for everybody.
Adam: Nope. Things that tick me off. I had to do one. I had to do it. I was talking to a friend and I was like, Oh my God, this website, it clicked. It checks all the boxes that just make me angry about this industry. So
Jamie: That's going to be the shortest podcast ever. Right. Cause you're you go with the flow?
Adam: I definitely do not. So, but I wanted to make
Jamie: Here we go.
Adam: So if you have a website for your business and you see any of these, this should make you raise an eyebrow, like the people's champion and go Hmm. Because - . No, just, you just want to call up the designer and say, all right, what are we going to do here? This is all of these are things that I've seen countless times and I'll explain each one and why they're bad. And then you can be the judge of why they're bad and, and kind of I'll start with the most egregious.
Jamie: Okay. I have my website up. I'm ready.
Adam: Bring it. All right. Here we go. Number one on my things that tick me off list is the web designer name is on the homepage. They say web design brought to you by whoever. So that's on your homepage, right? Yes. Yes. What the most trafficked page on your site is homepage your homepage. So Google, when they go to that page and they index it, they're like, Hey, your homepage, the most powerful linking location on your website, points to a website business. Okay. Now what do they get out? Get out of that. Well, they get some relevance. They get another link linking back to them, which helps their business rise in the rankings. Guess what it does for your business?
Jamie: Confuses Google.
Adam: Right. It hurts your business. That's what I wanted to hear. But yes, it also confuses Google, but what it does, it actually it's, it's like negative SEO for your site. Why? Because it doesn't have anything to do with whatever your business is. And so your Google goes home because from you to them, it helps from you to them. It's a, it's a business that has no relationship to yours at all. So it's not helping your business at all. If you are really, you know, a lot of a website design companies put this in their contract. If they, if you do have this in your contract, bam, put that onto like a partner's page somewhere where it's, you know, on one page of your website, not on every page in the footer that is just horrible. Horrible. It makes me mad because it's not the it's not putting your client first. It's actually putting you ahead of your client, which is antithetical to what I believe.
Jamie: So if 90% of websites out there have the designers name, logo, and website at the bottom, it goes back to what ticks me off is why isn't Google smart enough to say, Oh, that's the designer.
Adam: I don't know.
Jamie: Next topic.
Adam: I mean, you're talking to it, the biggest company in the world, not you.
Jamie: Yeah. You would think they would have tested their own product. Right?
Adam: They do. All right. Next one. Things that I don't like are this one was a, a friend of mine told me the social links on your top, right of your homepage. You know, you have your Facebook page, you know where we are on the site where we are on the web, find us on the web top right. Of your homepage should always be on the top
Jamie: Is home or Nope. Oh, that's another menu. You don't like the menu at the top. Right.
Adam: Top right. Should always be reserved for your phone number. And that phone number should always be clickable. So on your desktop or on your phone top, right? Always clickable phone number. It's just the way it is. Top left is your logo top, right. Is your phone number
Jamie: So telemarketers. I love that.
Adam: Well, it's more that the user interface, basically in the last 20 years of the web have basically codified that as how it should be. So if you're not in a, if you're not, you know, some foo, foo designer or something, then you know, if you are, do whatever the heck you want, but for most, or for all businesses top right. Phone number if you have multiple locations, we're not going to put it there. We're going to have a button that says, take me to wherever, you know, called now. And then it'll take you to the pages, but definitely top right in your head or phone number, especially if you're a one location business next, you did say the home. You want that home, the word home in that menu at the top, stop it. Ah, don't do that. Okay. Why? Because your logo already defaults to home. So having two places where in that menu where you're using that one is for, they both linked back to the same place. You don't need it. Okay. Just raise it.
Jamie: Now I get to hit my web designer over the head with a chair. Cause guess what mine says.
Adam: Well, if, if you, as a business owner told the designer to do it, then you're to blame. So I have a contract you want to limit that those menu items to three or four, you don't want to have 10 up there too confusing. So basically you have no home listed in that menu.
Adam: Yeah, no, you have the home button is your logo on that top left. Okay. Any other, any questions before I get to the next one?
Jamie: No, you only have four minutes left. Okay. Thank you. All right. Next one. I'm I'm getting, getting all charged up. Here we go. That phone number by the way should be clickable. All right. Next one. Your site is not secure.
Jamie: Ah, I agree with that.
Adam: That is unforgivable. If your site was designed in 2007, along with it being not secure. Awesome. You don't have a mobile site. Those are two big no-nos Google pretty much hates your guts and has deprecated you in the results. So enjoy that. Yes.
Jamie: All right. So not having it mobile friendly. Did you know a lot of Google pages are not mobile friendly, so they must love it.
Adam: I don't know what you're talking about. Google says,
Jamie: Try pulling up your email on a phone. That's awesome.
Adam: Not a webpage.
Adam: Okay, yeah. We want to make sure of course that your your website has to be mobile friendly. This is for Google decided a few years back. If it's not they're basically a few different search engines within Google. One of them is mobile search and they are defaulting to that as a main. So you want to make sure that your site is mobile friendly and has that HTTP S
Jamie: I was just going to say, what do you mean by secure?
Adam: Yeah, it has to have that HTTP S they're not HTTP, only that it'll also flash, like, you'll see a little lock button if your site is secure and it'll be unlocked or like the, you know, the no symbol will be over it. And many times your site will have already been hacked and any new user won't even get to see it. So Google or not Google, your, your browsers were blocked that site.
Jamie: Thanks to our friends in, I don't know, try and hack the website.
Adam: That's right. Everyone loves to spam everyone.
Jamie: Oh, for your website. So they can email blast somebody else. It's perfect.
Adam: Yeah. It's pretty terrible. Okay.
Jamie: All right.
Adam: Oh, the other one I want you to, to kind of take a look at on your website is any outbound links. That means links that take somebody off of your website should open in a new page. Hmm. Okay. So if you have a link to your Facebook page, that's great. You should have it on your, on your homepage is fine. Make sure that when somebody clicks on that, it doesn't open within that window. You want to have it open a new page so that way they can always go back to your site, right? You always want them to go back to your site, see that your call to action, you know, schedule your consult. Now, get your free, whatever quote. Now you want to have that big button that they can always see and taking them off your site. No boy. I know. Okay.
Adam: All right. So those are the few things that really ticked me off the last one more. Yeah, go ahead. Last one I'm going to do is think of your site and its sub pages. Like each one of those sub pages is an essay. That means each one of those sub pages should be about one specific topic. It should have one focus, and then you can go deep. You know, you can have a one focus, but have tons of questions about it answered, but each one of those pages should have one specific focus. It shouldn't try to address a whole bunch of different things, a whole bunch of different topics, one topic, one page structure, your site like that, please. It will help Google understand your business. And basically when that happens, bam, you have a better rankings. So all of these things that I talked about today they do affect your ranking and maybe not the phone one, but you know, that affects your phone calls. So that's probably pretty important. All the other stuff affects your ranking. So you should definitely, you know, review your website make sure that you have them all done. And if you don't contact her, your local web designer and say, you know, Hey, what's going on, bro, take your link off my site. I don't appreciate that.
Jamie: I thought you'd get to talk to them with the raised eyebrow
Adam: And send them that gift. And then you can say what the heck's going on here. All right.
Jamie: All right.
Adam: That's all I got for today.
Jamie: Okay. Well, that's very good information. Easy to check. Super easy. So it'll be in the show notes. So make sure you review those and more importantly, share them with other business owners. So they don't run into the, it definitely feels like three out of four sites. I go to have all of these issues. The mobile friendly one is like, okay, come on. What year is it that you don't know that people have anyway make sure to rate and review local SEO in 10, share it around. And let's let's make this the number one business web, a business podcast on the web. We can do it.
Adam: Yes we can. I'm hoping that I get I'm. I'm getting a lot of comments and messages through our site. That's great with people having all kinds of questions. These are all great questions. Keep them coming. The whole point of this, of this podcast is to help business owners kind of take control and grow their own business. This is not all rocket science, it's all learnable. And once you do it, you know, you get better at it. So I love that. I'm getting, we're getting a lot of feedback. That's really positive. Keep it coming. See you guys next time.