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Top 3 Mistakes Businesses Make with Their Google Listing


In this week's episode we detail:
The top 3 biggest mistakes businesses make with their Google My Business listings! 

 

Useful tool introduced in this episode:
Pleper.com

Adam:  Hello Jamie. All right, we're back for another episode. Local SEO and 10. That's right. All right. What are, what's today's topic? Okay, so these are, today I wanted to talk about the top three mistakes that businesses make with their Google listing. So when you make these mistakes, you your business can feel it and when you correct them, when you correct them, your business will definitely see a jump in phone calls and co contacts, messages and business, which is what we all want. Sure. All right, so you ready? Yeah, of course. Oh, it's number one. Oh, well, first before we get into the easiest ones, these are all, you know, if you have an unclaimed listing, this is assuming you've done the basic, so you've claimed your listing, you know, your business is marked as open. You have the correct phone number, correct.

Adam:  Address, your map pin is correct. You know, you've done the basics. So these are when we take over a client, we make sure that these three things are done correctly because if they weren't, then that business has suffered even though maybe they don't even know it, which is crazy. Okay. So number one, incorrect category choice. So, so for, for a, when we put our business on Google we want to make sure Google gives us some basic lists of categories that we can use in order to categorize our business and we can do subcategories, et cetera. But an easy example for, for us we took on a client a few months ago, they're a personal injury law firm. They are category was law firm. So, okay. And so that is a very broad category. It's great if you want calls from people who want you to set up their will, right?

Adam:  But if that's not what you do, then if you want, you want is personal injury calls, you wanna make sure that your category is chosen correctly to bring in the business that you most want. So this could be a, I, I've seen a roofer whose category was corporate office. So if I'm looking for a a roofer, I'm not going to type in corporate office, I'm going to type in roofer. So these, that kind of thing, it seems simple. But if you're leaving this up to somebody else to do for you, maybe they don't really care as much. A great service or great tool that we use. It's called [inaudible], P L E P E r.com. We'll put it in the show notes. They have an updated list of Google listings or Google categories. I'm sorry, where cause there's thousands, there's thousands and thousands. And so when you choose one, you can also choose their correct sub categories that are closest to what you do as well.

Adam:  Okay? So that's good. Got it. Alright. Number number two. It seems basic, but this is it's basic for us. And now that I know this question, then sure. Go for it. What if your what if your category is not there? You can't find it, right? So go to pepper. You'll be able to do some a short search. Pick the categories that are closest to you. And then you can use those categories. That's what, that's all you can do. So if your categories not listed there, those categories, they're updated all the time. And it's not like Google comes out and goes, Hey, we updated, we added, you know, a hundred more categories today. You just, you have to check every once in awhile, check a go. Like I said, pepper or other places on the internet, look for your category.

Adam:  It might've been added in industries like CBD, like a cannabis and stuff like that. Those categories are really fluid. They're getting more and more specific in their categories. It just takes time. So, okay. Alright, next one. If you have a business with multiple locations, say you have one in this city and then you have the one in the next city, and then you have another one in the neighboring city. So you have three different Google listings. So now what it used to be, you would put a radius. So around your, you know, we serve clients in a 10 mile radius around our business. Now what and when you did that, if those radii eyes, so the radiuses of each location intersected, Google would get confused. And when Google is confused, they don't show your information. And so we've seen that happen with law firms of course where they had overlapping service areas and now a new Google took away the, the radius.

Adam:  So now you are asked to provide the names of the cities or your zip codes. Make sure that if you have multiple locations, your own, you're, you're making discrete service areas. So you're not using the same zip code in two different listings. Because once you do that, once again, if you confuse Google, you're making that algorithm have to make a choice and that choice will never be in your favor. So, okay, that's a big one. Okay. So, and that's something that when whenever we take over client multiple locations, we're making sure that that's been done correctly nine times or in my experience, it's never been done correctly. So you can now do that. Next number three. Number three. This is a weird one on your Google listing. When you set it up, you're allowed to put your homepage or your, your website.

Adam:  So if, if you have another, another, if your business has multiple listings and you put your homepage for every one of those listings, once again, you're making Google confused, your website should have, should have for every individual location, a individual location page. Oh wow. That individual location page should correspond to that individual Google listing that way. So if it's a my company.com/brentwood, that would be, that's location. So this way what we're doing, and then when we do that, we can power up that page with information about that local city. And that means Google knows that you are in that location. It gives your, your listing geographical relevance. If you just use her homepage, you're missing out on that power to be able to do that. And you're also at the same time potentially confusing Google. And the whole thing about confusing Google is once you do that, you lose. If we confused Donald Miller, right? Donald Miller always says, if you confuse, you lose. And this is no more so felt than with Google. If you confuse Google, you lose. If you do everything right, Google rewards you. If you're clear and precise and make sure that you are doing everything that Google wants you to you, you will get more phone calls, more messages and more business.

Jamie:  All right, well that sounds, it sounds very doable with all three of those.

Adam:  All right. That's all for that's the top three that I see. If you have any more questions or on any of these please let me know.

Jamie:  All right, and how do they do that?

Adam:  Well, you can go to our Facebook page. We set up for this podcast. It's a local SEO and 10 message us through there. Follow us there. You could also go to our Apple podcast page. Give us a review. That'd be nice too

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Jamie:  Yeah, rate and review. Be awesome. That would be great. Fantastic. All right, well thanks very much for that. Very exciting information. I've got to check now my pop, my my Google list. I make sure I have not confusing Google.

Adam:  Yes, you're done. Thanks a lot everybody. You too. Bye.