Top 3 Reasons Why Your Business Isn’t in the Google 3 Pack
Is your business not showing up in the Google 3 Pack even when you're standing IN your office? You typed in your category, pressed search, and then BAM! All your competitors show up but not you! That is a major red flag, so in this episode, we detail the three most common reasons for such a catastrophe and what you can do to fix them.
Jamie: Alright Adam!
Adam: Hey Jamie.
Jamie: Oh my gosh. Another super cool local SEO and 10 last week I could not even work. I was so excited about Google trends.
Adam: That's awesome. That's good to hear.
Jamie: Oh yeah. I hope everyone else was too, because a boy, Oh boy, you really need to look at that and see how it affects your business. And if people are searching for something and you can be the source of that, you know, those results, I guess what your Google results will go up. That's right.
Adam: Thank you. Alright. So each week we try to give some great, great tips that are actionable and real world. So it's not just me and Jamie blathering on about the internet and how you can make money. So we try and make it at least useful. Give you 10 minutes quick in and out. Here you go. So today the top three reasons why your business isn't in that Google three pack, even though you're searching for that business, you know, your service in your office, in the location. So
Jamie: You get this trait. Yeah. So if I'm searching for my business, I just Google the name of my company. Is that useful?
Adam: Not really. Cause that's a, that's a branded search, right? We're talking about a discovery search. A discovery search is when someone is looking for your service. Okay. So, and just a quick recap that Google three-pack is the top three results for us service underneath the map. And each one of those results has generally some stars next to the name. Alright. So appearing in that Google three pack is a, is a big goal of every, or should be your, one of your biggest goals for your business, because it obviously translates into more calls. More calls means more business, more business means more vacation time.
Jamie: Oh, okay.
Adam: We planned it. All right. So anyway, to get into that Google three pack, it takes a lot of work, but one place where you, your business should definitely be appearing in that three pack is when you search for your business while you're in your office. Right? So you should be, your business should be the most geographically relevant result that Google shows, right? So you're in your office. Google is very, location-based. It knows down to the 10 foot radius, basically where you're at. So if I'm searching, say if I'm a, you know, a roofing company and I type in roofer, I'm on my phone, sitting in my desk, in my office, my company should appear in that Google three-pack. And when it doesn't, that should be a massive red flag for you. So if you're listening to this, you know, you're, you're in your, in your office or later on do that search, you know, search for category, your Google category.
Adam: And if your business isn't in that Google three pack, you know, major red flag. And today there could be a hundred different reasons. I'm going to go through the top three reasons why that's probably happening.
Adam: Sound good?
Adam: Okay. And I I've run into all of these and run into all of these all the time, like continually. So these are top three, in my opinion, first number one, you've chosen your category incorrectly. So yeah, we've had you know, we've had a roofer who, their Google category, whoever set up their Google page, put them as a corporate office. So when someone searched for a roofer, Google went, look left, look, right. If he, he, so Google didn't know and didn't understand that they were a roofer. So Google, you know, you chose you, they chose that category, bad choice, bad, bad choice. Okay.
Adam: So choosing your category super, super important, right. And you know, it's an algorithm, so it's easily fooled and easily confused. So making sure that, you know, you choose your category correctly, big, big, big, big, big, big reason. If it's, if you're, if you're not appearing in that three pack, that could be one of those.
Jamie: Makes sense.
Adam: Makes sense? Yeah. Okay. But to choose that category, you know for a dentist, for example Google gives you a bunch of categories. So you have to really think about how people are searching for you. If you're a dentist, actually you can have two listings, one, a dental office, and then a separate Google listing for a medical practitioner. And that medical practitioner, one is a dentist and you and your office is a dental clinic. So you can appear in both places, you can have two different listings in the same address.
Adam: And Google will give you a, they'll give you love for both of those. Now, if you, if you choose dentist for both of those listings and you're at the same address, guess what? Not a good one. So Google again, get confused. And we all know when you confuse Google, it just stops working basically. Okay. So you want to make sure that your categories chosen correctly. That's good. Okay.
Jamie: Yes, of course.
Adam: Okay. Next one. Now this is kind of a weird one. This is about your title tag, your title tag. When you go to your website in your browser is the name of your website. So you can see, there'll be like, if you look in your browser for Facebook, you'll see that little icon for Facebook, the F, and then next to it, you'll see the word Facebook on other websites. You'll see that their icon, their Favicon it's called, and then you'll see a title.
Adam: Now that title is also super important. It's another way that Google categorizes you. So you definitely want to have your category, your Google category in that title tag. The other thing you want to have is your city name, where you're located, where, where that Google listing is. And if you have multiple locations, you want to have that on your location pages. You want to make sure that your location pages have the correct title that matches up to your Google category. Okay. All right. And that, you know if you have a designer who's looked, who's made your website for you. This is a real easy way to check, to see if they know anything about local or SEO at all. As you know, you take a look at that title tag, and if you see something like just your name or the word home you need to, you know, that's a sternly, written email to say, Hey, WTF, right?
Adam: I have 60 characters that Google reads in that title tag. And you've wasted it with one, the word home and to nothing else that's that can signal to Google what we do or where we're located. Ah, I see it all the time. That's why it's frustrating. Sorry, last one. Now this is something that we, we have, we run into sometimes and it's, it's crazy. Cause you can have a multimillion dollar business, you'll go to their website. And when you go to a Facebook or a new website, you'll see in that in URL bar, your address bar, a little lock, right? So if it's a secure site, there's a lock, right? If it's an insecure site that lock will ha will be broken. And what you should understand is that Google came out a few years ago and said, if your site is not secure, we're not going to be indexing it. So that's really, really, really bad. So go ahead question.
Jamie: Yeah. So what you're saying is you can really kind of like if you were building a house, you can have the most beautifully designed house that people stop and they say, Oh my God, that's the most beautiful house, but then there's no address on it. So no one can find your home.
Adam: Yeah. The mailman walks on by just throws your mail on the ground and says, Okay,
Adam: So yeah, if your website is not secure usually, you know, if your web, those, that security certificate it's a big upsell in hosting platforms. It shouldn't be because you can get a free one. But whatever you want to make sure that your site is secure. Another way you can check is if your site addresses HTTP, colon slash slash, that's not secure that you want it to have H T T P S colon slash slash. And that S stands for of course secure. So if it, if your site is unsafe is not secure, then what you might not know is that a new visitor goes there. Sometimes many times, Chrome Firefox and Safari will throw up a warning. And it'll say, this site is not secure. They won't do any are no bells, but they will be screaming at that potential visitor. Don't Go here.
Jamie: Yeah. That's not a good signal to your potential customers or existing customers. Yeah.
Adam: Yeah, because it's scary. I think, you know, it's different. So make sure that your site is secure, make sure that that title tag is done correctly with your category, your location maybe your location served very important. And then last one, make sure that you have chosen your category correctly. Very, very important. All of those things line up to making sure that you're not confusing Google. So there's actually a ton more than that, but those are the top three that I see consistently. Sure. If you see any of those, if your business doesn't come up, when you're searching for your service in your office, then you know, you need to call somebody.
Jamie: Right? Yeah. Because they, you might have most beautiful business, but no one can find it.
Adam: Yeah. We see people who have been bamboozled out of a bunch of money for, for many years. And so or they, they say we've never had anyone call us after they go to our website. That's Oh man. That's a, that's a head scratcher.
Jamie: Awesome. Anything else?
Adam: That's all. That's all we got for today.
Jamie: Yeah. So if you know a business owner and they are struggling with their online business, especially in these crazy COVID times online presence could not be more important. So make sure to share this podcast with them. And if you know, any web designers, make sure you send this over because they do not want their customers coming to them and saying, Hey, WTF, what's going on with my,
Adam: Oh yes!
Jamie: They don't want the sternly written email that says how come you're wasting my character. So but definitely send this around and make sure to rate and review this podcast, give it five stars and spread the word. Let's get this thing up to number one.
Adam: Woo. Thanks Jamie. All right.