3 Ways Your Web Designer Can Hurt Your Business
Your website can help bring in tons of new clients, patients and customers to your business. But what if that's not happening? Well, chances are your designer may have made some very basic mistakes on your site - mistakes that most likely you will never see. In this episode we detail the top three mistakes designers make on your site that can cost you thousands - and what you can do to avoid them. This is another must-listen podcast for any business owner with a website.
Jamie: All right, Adam, Hey, Jamie, what's happening?
Adam: Lots and lots. It's a it's February and the year has started and already one month gone. So we're getting ready. I mean, it's just gone really fast.
Jamie: It does. And it always, you know, the harder we're working, the faster it goes, I'm telling you.
Adam: It's just a lot of stuff happening. So here in Northern California, finally, we got our kind of restaurants kind of open for outdoor seating. Maybe some of them are, I don't know. Anyway, let's move on today. I wanted to talk about this great topic, which is three ways your web designer can really hurt, hurt, hurt your business.
Jamie: So someone I'm paying a ton of money to actually hurt my business.
Adam: They do things that maybe they don't know. So unintentionally and kind of sometimes intentionally, you know, on a previous podcast, I did talk about three things that they do on your site. And these are kind of the three things that they do behind the scenes that, you know, after today's podcast, you'll be able to check. And if they're, if they have done those things, then that's worth an email to them to say, Hey WTF, bro. You know, what's going on? You know, I heard this might not be so good and, you know, get an explanation out of them because a lot of times, you know, this is weirdly, this industry requires no education at all, right.
Jamie: Various to entry, you mean there's no professional certification? No. Why don't you? Adam's web certifying school.
Adam: Ah, I'm busy anyway. This is definitely a buyer beware kind of industry. But so if you're listening to this podcast, good on you, this is a great way to educate yourself and these three things. I mean, they are pretty important. And so I'm glad that I, you know, we, we're going to give you a chance to go through them. Okay. So first number one is your site hosted on a managed WordPress hosting platform? So.
Jamie: One more time.
Adam: Right? So a hosting service, you know, the, the biggest ones probably, you know, are like GoDaddy. So GoDaddy hosts your website, that's where your, you know, the computer files for your website are, are physically or not physically, whatever virtually they are there. Right? And so that way, when somebody looks up your website, they go to your website, it goes to GoDaddy GoDaddy's computers, kinda get moving, get moving, and then they spit out your website.
Adam: So the problem with a host or a hosting platform that doesn't specialize, this is for WordPress, right? So WordPress is probably the most it is definitely the most used website platform out there. That's why today we're going to talk a little, we'll be talking about that, but making sure that our thinking of you have your site using WordPress now, does your host specialize, or is it a managed WordPress hosting service? And that you can type that in and you'll see a bunch of a website hosting platforms that are, that have that criteria. And what that means is they're extremely fast. And so one of the biggest ranking factors that we know of is speed. So no matter how much work we can do on a site, if your host is slow, then nothing we do can ever get it as fast as it could be.
Adam: And so with one of these managed WordPress hosting platforms, very fast they're specialists with WordPress. And so they fly. Okay. And so that's a really, it's, it's weird to think of that, but if you're on GoDaddy, you're, you know, you're paying whatever $6 or $8 a month for hosting, you know, you kind of get what you pay for, right. And on if basically we can't really, we can only speed up your site so much on the, on those kinds of platforms. So something you want to consider you know, on one of these, a WordPress, you know, these managed hosting services, basically you can get them for similar pricing. So it's not, it's not a pricing issue. It's more like you know, do you know about this or not? And a lot of designers, they just go, okay, I'm I'll get a GoDaddy reseller account, and then I'll just resell.
Adam: And that, that means whenever I make a site, I'll put it under my account. You know, sometimes they don't change the ownership of that, of your domain. Right. And that, that can be a problem later on, after you cut ties with that designer. I know, I think you've heard of that before Jamie, where your designer owns the site now, and then you haven't spoken to them in a few years and then you try and change something and problems in sue.
Jamie: Or even better, they own the domain name.
Jamie: And then they disappear off the planet. So they get abducted by aliens. So
Adam: Yes, that does happen too. So that, that definitely, you want to make sure you have that kind of stuff taken care of. But the, the thing that they do control is where your site is hosted. And so that's problem. Number one, you know, hosting on their own reseller account with GoDaddy, you're going to lose, okay. Now, number two, they don't update the site anymore. Right. So they don't update when you have a WordPress site, there are three components to it. There's the theme that it's built on. Okay. Okay. And so that, that's really important. There's plugins that go with that. Right. And there's also the actual WordPress itself. So you have to update WordPress, you have to update your theme and you have to update that, those plugins and those, those three things. If they're not, if somebody doesn't check them every three months or so your site and all of those plugins and themes or whatever, they'll go out of date.
Adam: And guess what happens when they go out of date, Jamie?
Jamie: You get an immediate alert saying, Hey, you're…
Adam: Sorry, I'm laughing. No, you don't get anything. You do get a porn site where your site used to be.
Jamie: Oh, how fun.
Adam: So whenever you hear about somebody site getting hacked almost nine times out of 10 it's, they have outdated theme, outdated plugin, you know, outdated WordPress. So your designer should definitely take five minutes. Like seriously, it's five minutes to show you how to do this. You know, you go to the dashboard, it says, Hey, update these, you click a button, they update you close the window. I mean, it's that easy, but I, countless times we've had clients bring on we've brought on clients and like, wow nothing's been updated or you know, their site's been hacked. And then we have to deal with that.
Adam: So any who make sure that those, those, those are taken care of those updates are done. Your site, your designer doesn't have to do them. You can't or somebody you love or know or trust. Right. It's, it's not that big of a deal, but if it's not done, it'll hurt your business. Big time. Makes sense. Yeah. all right. Number three. Number three. All right. So WordPress, we said it has themes. Now, when you build a site using WordPress, you use generally most likely you're going to use a theme. Now, those themes, you can use a free one. Oh, free. That's the best. No, that's not the best. And the reason it's not the best for you as the site owner is because that theme, if it's free, won't ever, you know, the updates are going to be sporadic. But even if you have a paid theme on your site, there are free versions of it. Or the designer may have only bought a three month subscription to that theme, which means after that three months or the next week, when that theme updates or needs an update, you won't be able to update it because they want you to pay, right. It's a company they want you to pay. So they, they put out a free version. And then if you don't pay your site or that theme never gets updated. So what that can do, and those themes can anywhere be anywhere from like 50 to, you know, 150 bucks. They're not super expensive, but if you don't have that little license code, so you go into WordPress and you chat, you click on that, the name of that theme, and you'll see a little license code field, if that's empty, that means your theme is not purchased. That means updates. Probably you're not going to have access to.
Adam: And so as time goes on that theme builder, they change, right? They add new things, they update stuff. And it, and basically what can happen is, you know, you're going from windows three, I guess there was one to windows 10, you know, that big of a jump. Basically. You're almost guaranteed to have a problem with that with, with making that big of a jump. We've had clients who they are in this situation. They come to us and then we're like, you know, it doesn't look like your themes ever been updated. It's version two. And the current version is version 12. So that was, you know, 10 years ago. And now different. The, every iteration of that theme was was an update that you missed out on. And so that's $60 at the beginning that that designer could have paid for you or included it with that, with your, with your design fee.
Adam: Now you're going to end up having to pay for a brand new website so that that $60 could have saved you thousands. So that's why that's really, really important. Check the theme, make sure that you can see the little code that you've purchased it, that license code next to it. And if it doesn't, you know, that's another email to that designer. And, you know, if they, if, if they can't help you, you can go directly to the theme purchase it and then put that code in there. And you know, you'll be fine, probably. Yeah.
Jamie: Or you can send an email to Mars where your web designer is.
Adam: Yes, he absconded. Yeah. He was on one of the volunteers to go to Mars. That's how they filled it up. I got it. Now, Jamie, you solved. I was like, who are these people?
Jamie: At least you respond to the emails. Right.
Adam: I, I don't do this, but anyway these are the, yeah. These are the three things that they really can hurt your business. And if you're not on top of them from the beginning, you know, if you get a, if you're getting a site done for if you're getting a new site done, you know, ask the designer, Hey, you know, these three things haven't listened to this podcast, it'll, it'll help them. Right. They don't like getting an angry email, you know, saying what the hell is going on. Because it's so basic. I mean, yeah. But you know, my basic, I guess is not everyone's basic.
Jamie: Yes. I get stared out a lot myself.
Adam: Very good. All right. That's all I got for today.
Jamie: All right. So if you enjoyed this podcast, make sure to share it with your web designer. I bet that person has a lot of other clients that would probably benefit from this podcast and help them stand out with their clients. So make sure to rank and review local SEO and 10, a five stars is the best because that improves our ranking with iTunes and wherever else you found this podcast. So, all right, Adam, anything else?
Adam: That's all. Thanks a lot, everybody have a great week.