Website Accessibility 101: All the Basics You Need to Know

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Making your website accessible to everyone can seem daunting, but it’s not as difficult as you may think. In this article, we’ll cover the basics of website accessibility: what it is, why it’s important, and how you can make your website more accessible. Let’s get started!

What Is Website Accessibility?

Website accessibility is the design of a website or application so that all users, regardless of their abilities, can use it. This includes making sure that people with disabilities can access all Website content and functionality, including images, text, video, and audio.

Accessibility is not only about disability; it’s also about aging. As we get older, our eyesight and hearing may decline, and we may need more time to complete tasks.

  • Make your website accessible to everyone, regardless of ability
  • Ensure all content and functionality are available to users
  • Increase your audience size by making your site more inclusive
  • Improve the overall user experience for all visitors

Main Components of Website Accessibility

There are three main components of website accessibility: design, code, and content. Each of these elements needs to be accessible inform a website to be truly inclusive. Let’s take a closer look at each one.

1. Design Accessibility

When it comes to design, there are a few key things to keep in mind. First, make sure all images and videos have text alternatives so that they can be accessed by screen readers. Also, use clear and concise language throughout the website, and avoid using jargon or abbreviations.

2. Code Accessibility

In terms of code, it’s important to use valid HTML and CSS code. This will ensure that all content is displayed correctly on all devices. Additionally, use appropriate markup tags to identify different types of content (e.g., headings, paragraphs, lists, etc.). This makes it easier for people with screen readers to navigate the website.

3. Content Accessibility

When creating content it’s important to think about who your audience is and what they might need. For example, make sure you include alternate text for images and provide transcripts for videos.

Why is Website Accessibility important?

Nearly 20% of the world’s population has some form of disability, and many of them rely on digital technology to communicate, learn, and work.  By making your website accessible, you’re opening up your site to a much larger audience and providing opportunities for everyone to participate in the digital world.

How to make the website more accessible?

The first step to making your website more accessible is to evaluate it. You can use a Website Accessibility Evaluation Tool, like WAVE, to help you identify areas of your website that need improvement. Here are some tips for making your website more accessible:

  1. Use clear and concise text: Avoid using complex language or jargon that may be difficult for people with disabilities to understand. Use plain language whenever possible.
  2. Make sure all images have alternative text: Alternative text (or alt text) is a description of an image that is used when the image cannot be displayed. This allows people who are visually impaired to understand what the image is.
  3. Use headings and lists: Headings and lists help break up content and make it easier to read. They also help people with disabilities navigate your website.
  4. Make sure all links are accessible: Links should be easy to see and click on, and they should have meaningful text that describes what the link will do.
  5. Use color contrast: Make sure there is enough contrast between the colors you use on your website. This makes it easier for people with low vision to see your content.
  6. Use a clear font: A clear font makes it easier for people with dyslexia to read your content.
  7. Enable keyboard navigation: Keyboard navigation allows people to navigate your website using the keyboard only. This makes it easier for people with disabilities who cannot use a mouse.
  8. Test your website: Always test your website to make sure it is accessible to all users. You can use a Website Accessibility Testing Tool, like WAVE, to help you identify any problems.

WAVE Evaluation Tool:

The WAVE (Web Accessibility Validation Environment) Evaluation Tool is a free online tool that helps you identify and fix accessibility problems on your website. You can use WAVE to evaluate your website’s compliance with the WCAG (Web Content Accessibility Guidelines).

WAVE is a great tool for evaluating your website’s accessibility, but it should not be used as the only source of information. Always consult with an expert when making changes to ensure that they are made in WCAG guidelines.

WebAIM Website Accessibility Resource Centre:

The WebAIM Website Accessibility Resource Centre is a website dedicated to helping people make their websites more accessible. The website includes a variety of resources, including articles, tutorials, and tools. You can also find information on disability types, accessibility standards, and how to create an accessible website. The Website Accessibility Resource Centre is a great resource for anyone looking to learn more about website accessibility.

Alternative Text:

Alternative text (or alt text) is a description of an image that is used when the image cannot be displayed. This allows people who are visually impaired to understand what the image is. To add alternative text to an image, simply enter the alt text in the “Alternative Text” field when uploading the image. You can also add alternative text to images that are already uploaded to your website. To do this, hover over the image and click the “Edit Alt Text” button.

Headings and Lists:

Headings and lists help break up content and make it easier to read. They also help people with disabilities navigate your website. To create a heading, use HTML tags h-tags (e.g., h-title, h-subtitle). To create a list, use HTML tags li-tags (e.g., ul, ol).

Accessibility is important for everyone, and it’s especially crucial for people with disabilities. Website accessibility ensures that all users have equal access to your content, regardless of their abilities.


Does Your Business Need a New Website That Brings in New Business?

Remember, when creating a website you have two equally important audiences: Humans and Google.  Most website designers stick to designing for humans. Why? Because the client wants a beautiful site first, and the designer is interested in making that client happy.  But unfortunately, that’s where most designers stop.  Magnified Media designs sites for both Humans and Google. Why again you ask? The reason is simple – if you don’t make your site Google-friendly, it won’t ever get seen by Humans! Interested in seeing what we can do for your business? Schedule your free Online Presence Audit now.

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Adam Duran

Digital Marketing Director at Magnified Media, is a Local & National SEO expert with 10+ years of experience helping businesses dominate online. As the host of "Local SEO in 10" and a passionate educator, Adam makes SEO simple, delivering real strategies that drive real results.

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Picture of Adam Duran
Adam Duran

Digital Marketing Director at Magnified Media, is a Local & National SEO expert with 10+ years of experience helping businesses dominate online. As the host of "Local SEO in 10" and a passionate educator, Adam makes SEO simple, delivering real strategies that drive real results.

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