Which Website Builder Is Best For Seo?
What is SEO?
SEO is a set of techniques that help websites to rank higher in search engines (e.g. Google or Bing). The final goal is to increase visibility, ideally ranking at the top of the search engines, which means more clicks and more visitors. Unlike paid traffic (e.g. Google AdWords, Facebook Ads, etc.), visitors coming from your SEO efforts (also known as organic traffic) are free of charge.
Search Engine Optimization (SEO) is so important because it determines whether your website content will attract the audience it deserves. That's why you need to choose a website builder that not only makes it easy to build a website – it also needs to support your uphill search results.
Use this as the ultimate guide to choosing an SEO website platform in mind.
Known as a drag and drop web builder, Wix had a bad reputation when it comes to SEO. However, many of the issues that have plagued Wix in the past have been addressed (such as the inability to customize page titles) and remain a decent choice for most of the needs. It could be appropriate for blogs, personal websites and certain types of small businesses.
Wix has different prices, ranging from basic domain plans to VIP. Bundled with the plans are $75 ad vouchers, builder apps, and site booster apps that enhance value.
When it comes to SEO, Wix is a fairly standard choice that is acceptable but certainly not remarkable in any way. It gives you some flexibility, it's easy to use, it works out of the box. It's a good first choice, but in the future, you'll definitely need an upgrade. And if you're looking for total SEO power, it might be best to search for a more complete platform from the start.
WordPress is one of the best SEO friendly website builder platforms out there. WordPress is highly customizable and can be used to build complicated large websites, as well as simple beginner blogs.
The use of the basic WordPress website builder platform for SEO is possible to some extent. However, where WordPress thrives as a platform, there are plugin options. It allows you to customize the level of control you have over many parts of your website, including SEO. There are two major SEO plugins on the market. All in One of the SEO Pack and Yoast. Either of these plugins will help you understand and optimize your SEO websites.
Yoast has a lot of features. The most helpful one is the ability to let you know your keyword for focus. Yoast's going to scan your webpage and tell you what you're doing right and wrong, trying to rank for that specific keyword. It also has a feature that focuses on the overall writing quality of the work, including 'easy to read,' which is important for encouraging people to stay on your site.
Weebly is a straightforward do-it-your-self approach to web building. You can create a free website and the basic tools allow you to edit metadata such as tags and descriptions. There's a fairly comprehensive help page that will help you with things like metadata optimization and SEO on-page, but as an SEO investment, Weebly doesn't stack well against its competitors and falls short of its lack of features.
Weebly is a great introduction to website platforms, but it is overshadowed by competitors like WordPress and Wix, which offer more control, customization and features. It's one of the easiest platforms to start, store, and affiliate websites. We highly recommend this to our clients who are just starting out.
Squarespace is another similar website builder, known for its easy-to-use drag-and-drop tools. They advertise as the best place for beginners to create a website. But what we're interested in is how good they are for SEO when the site is created. Squarespace has worked on their SEO features in recent years, even earning praise for some of their features, such as clean HTML markup, easy site maps, and customizable page titles. They also allow alt text in images, as well as tags.
All these features are built into Squarespace, making them easily accessible. However, be aware that there are no free options with Squarespace, so you pay for all the features. One of the issues people raise with Squarespace is that while they do have certain SEO features, they sometimes call different names on the site, which means that it's more difficult for a beginner to understand.
A free and open source solution that competes with WordPress. Millions of downloads, lots of developer support and a great opportunity for businesses of all sizes.
Unfortunately, due to its nature as an open source platform, it requires extensive developer knowledge to configure its tools for optimal SEO use. There are a lot of settings to change, but once you get the basics, it's a popular and powerful tool that gives you a lot more control than competing solutions.
Does Your Business Need a New Website That Actually Brings in New Business?
Remember, when creating a website you have two audiences that are equally important: Humans and Google. Most website designers stick to designing for humans. Why? Because the client wants a beautiful site first, and the designer is interested in making that client happy. But unfortunately that’s where most designers stop. Magnified Media designs sites for both Humans and Google. Why again you ask? The reason is simple - if you don’t make your site Google-friendly, it won’t ever get seen by Humans! Interested in seeing what we can do for your business? Schedule your free Online Presence Audit now.