What Do I Need on My Location Landing Page?
One of the most common questions we get from companies with multiple locations is what exactly needs to go on each of our location's landing page. Well, since these are all individually connected to a different Google listing, they should be unique and show geographic relevance.
How should we do that?
Jamie: All right, Adam.
Adam: Hey, Jamie man.
Jamie: Oh man. This rain is ever going to stop?
Adam: Eventually. Yes. I guess the whole year's worth of rain is in this going to be in two weeks?
Jamie: Yeah. We've had two days of rain. I'm already complaining about it. Yes. Yeah. The rest of the country's covered in snow and ice and everything. Then have two days of rain, forget it. Okay.
Adam: Then they've call it, isn't it an atmospheric river?
Jamie: A river. Yeah. I didn't call it that, but weather people did, but anyway, let's talk about local SEO what's today.
Adam: Okay. Today I wanted to talk about something that if you are a multi location company or business, then we always say, you need a, you need to have a multi location strategy for your website. So what do I need on my local, my location landing page. So what things do we recommend that is on each one of those individual location pages? So not your homepage, but those location pages, because that's what you're going to connect to your Google listing. So it's really important to have some, some of this or all of this information on there in order for you to rank locally.
Jamie: All right. Well, I would say name.
Adam: Name, good.
Jamie: Phone number?
Adam: Hey, you got the map. Good job. Jamie's learning. Yes! Name, Address, Phone number. Definitely those. What else do you think?
Jamie: Well, let's see it's -
Adam: Chris. Yeah, you got 30 seconds!
Jamie: How about website?
Jamie: Website on your website?
Adam: No. Wrong.
Jamie: All right. Top 20 answers?
Adam: All right. I'll just go through them and you could, you know, interrupt, add some levity. Here we go. Name, address, phone number. Definitely. You need your hours. Basically what I would recommend is you copy your homepage. So you're going to have your services, all, you know, your explanations of your brief explanations of all your services that link out to those services. You have those, right? So it looks like a homepage, but then, probably the bottom half of your home of that location page should be location specific. So you want to have that name, address, phone number for that location? Yes. You want to have your hours for that location? Yes. You also probably. It's a good idea to add directions. Some directions we like to do local airports Google for some reason. They prioritize that in a long lost filing. They said that they really liked those. So a couple of places where you're giving directions from a local airport to your location. That's a good idea. I don't know why. Next one clickable map. So we want to make sure that you be very careful. So when you have a map on your page and it's part of a widget, right? It's part of something that on Wix or WordPress, where it's, it's basically pulling information from Google maps and putting it on your website. Guess what that does Jamie?
Jamie: Definitely helps your SEO ranking.
Adam: No, actually what are we here for? It slows down your site tremendously. And so when I say slow down your site, it can, it can really hurt your loading speed. So -
Jamie: Google can't figure out the difference between subway number 1985 and subway number 1822.
Adam: Yes, but what I mean is that what a lot of websites do is they, they basically make they embed a Google map on that page. And when you ever, you embed something on a page, you're basically making that page pull information from another webpage. When you do that, it takes time. You know, it could take, you know, whatever, less than a second or a second, but in, in website terms, that's a long time. So what we recommend is just take a screenshot or you know, of the map of your location, get that file size down as much as you can, and then make that a clickable link that goes to the, your Google maps. That way, that makes no sense. It adds a map to your page. Yes. It doesn't slow down your site.
Adam: Okay. And that it that's exactly what it's supposed to do. Okay. So it has a map there, it takes people to a Google map, does the same thing. But it doesn't slow down your site. That's the main thing that it does. Okay. So it maintains your site speed, integrity.
Adam: Okay. Next I'd recommend at least a paragraph or two or three about the city that that location is in. So things in that city that are landmarks, you want to talk about things you know, highways rivers big landmarks in that city could be monuments, museums, memorials, that kind of stuff.
Jamie: Jeopardized Springfield.
Adam: Yeah. That big monument it's probably torn down already, Jamie. He had slaves or something. All right. So anyway, you want to make them landmarks that are going to be there next year, you think? Okay. So anyway, that kind of stuff in that paragraph then also we want to include some, some of your links to your location, specific social platforms. So if you have a Facebook page you should already, and you have multiple locations, each one of those locations has a separate Facebook page attached to it. Same with LinkedIn. If you have another, if you have a LinkedIn page, you can add different locations. Those are what I mean by location specific social platforms. Okay?
Adam: Basically what we're telling Google is that we, we are tying those properties together and they help with the reputation marker as a reputation marker and as an authority building reference for that location. Okay. Also next we want to you want to start thinking about what content you can produce about your local city. So for example, about a local school or a local park or a local point of interest, you know, make a webpage about that you know, maybe 650 words about that location. You can get information off of Wikipedia or wherever type it up. If you can get a photo of that place. That's great. If you can take a photo of that place, that's great. Go on YouTube, get some videos about it, anything to make that page, something that people might be interested in, make a page like that, or 10 or 20, then you want to link, at least the first of those, you want to link all those pages together. And then the first link you want to first page you want to link to on that landing page. I think I explained that correctly.
Adam: You got it?
Adam: Yeah. Okay. Yeah. Great. Yeah. So the other thing we want to make sure that you don't forget is schema for that page schema listened to another podcast. We did probably a couple of months back or more about schema. Once you do that and you want to, you want to have that location specific schema, create that and put it on this page as well.
Jamie: All right.
Adam: That's all I got. Yes.
Jamie: All right. Well, let me ask some questions. Yes. So me in front, a good looking guy with the glasses. So say you have one location, but you have a giant service area. Like you can cover all of California, but you are say based in San Francisco, what do you do then Google?
Adam: So unfortunately, if you don't have a location in, in those cities then you're going to have a tough time gaining any kind of traction throughout the state. Of course, if you're a mega corporation, then it's not a big deal, but if you're a small company, you're going to have competitors in whatever sector you're in, whatever category you're in. So having a giant location or a giant service area, [inaudible] I don't recommend that because they're going to be so a couple of weeks ago I was in a meeting with a company. They had their logo there. They were first listed as a service area business that covered two blocks of San Francisco. And when I pointed that out, they changed it after our meeting to all of North America, including Hawaii and Alaska. And I had to email them and say, you know, you went from real micro specific to gargantum in terms of your service area. So both of those are a bad idea. mostly Google is for the last few years or so it's mostly city specific. So if you have such a large service area, we always recommend adding other locations in other, in the neighboring cities that you serve.
Jamie: And what if you don't have any, it's going to open up an office just to improve Google, but what do you recommend maybe doing like the the virtual offices?
Adam: Oh Yeah. So if you are if you are say a giant solar company and you have a big service area, then yeah. We recommend opening up multiple offices investing in this because Google is a real big generator of phone calls. So investing in this, having multiple locations and then, you know, a virtual office or something like that, you know, it's like 75 bucks a month, man. It's not, if you, if you are that big of a company and you have, then that's, that's very, very, very minimal for the amount of qualified leads. That'll come in through this channel. It's no brainer if you're paying 75 or $150 or whatever per lead, which is pretty much the solar average, I'm, I'm imagining then you know, 75 bucks a month is that's, that's nothing.
Jamie: It helps. It hurts or does it hurt?
Adam: And all of these are other places where you have to build your reputation online and all that stuff, but it does come with its own costs. However it does it built. I mean, it brings in business and yeah, that's what we always recommend.
Jamie: Yeah. We like business.
Adam: There you go.
Jamie: All right, anything else? That's all. That's all. Okay. Well, if you are a business owner and you have multiple locations, or you're thinking about expanding your service area, this is a perfect podcast for you. And if you know of anybody that has a business, definitely forward this over to them so that they can learn about how to impress Google and breed their footprint, make sure to rank and review this podcast on wherever you're hearing it. And we'd love your feedback checks out on LinkedIn or on Facebook at local SEO and 10!
Adam: That's it! Have a great week, everybody.