What Do I Need on My Location Landing Page?
By Adam Duran.
Digital Marketing Guide
One of the most common questions we get from companies with multiple locations is what exactly needs to go on each of our location's landing page.
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Well, since these are all individually connected to a different Google listing, they should be unique and show geographic relevance. How should we do that? Read on and find out how!
Name, Address, and Phone Number
We recommend just copying your homepage. It basically looks like a homepage but the bottom of the page should be location-specific. You should put your business name, address, and phone number at the bottom.
You already know that businesses, particularly local businesses, need to maintain precise NAPs. There are additional company specifics that can help increase visibility and draw clients to its hours of operation. Search engines are more inclined to trust businesses that they can understand. This implies that Google gives priority to a business that offers detailed, accurate data about its online stores. A business that provides Google with useful data by providing hours of operation on its site, will make it more likely to appear on local search results. More visibility in the search results, of course, leads to more in-store and online traffic.
It’s always a good idea to add directions. For some reason, Google likes directions from a local airport to your location. They prioritize those directions.
Clickable Map (be careful of widgets)
Make sure to be very careful with your clickable map. When you have a map, it’s part of a widget from Wix or WordPress and it’s basically getting information from Google Maps and embedding it on your website which will tremendously slow down your site. It takes time to pull information from another webpage and put it on your site. We recommend just getting a screenshot of the map of your location, get the file size down, as much as you can, and make it a clickable link to Google Maps.
About the City & the Location
We recommend putting at least a paragraph or more about the city that the location is in. You can include landmarks like museums, parks, highways and things you can do in that city. By doing so, it basically lets Google know that you are tying those properties together, helping with the reputation marker as an authority building reference for that location.
Brief descriptions of each of your services
You can have brief explanations of the services you provide that link out to Google. Especially for local businesses, details of your services are important. It helps to build customer trust and make the website appear polished and credible. Since you want to satisfy both Google and your customers, you have to note that the customer is always right, so you can first write descriptions that make sense to your customers and then strategically add keywords where they make sense to Google.
Links to location-specific social platforms
You also want to include location-specific social platforms. If you have a Facebook page and you have multiple locations, each one of those locations has a separate Facebook page attached to it. Same with LinkedIn, if you have a LinkedIn page, you can add different locations. Those are some examples of location-specific social platforms.
Links to content you’ve created about that city
You want to start thinking about what content you can produce about your local city. You can make a webpage about a local school, a local park, a local point of interest and things you can do in that city. To make that page, it can be a 650-word article and you can get information off of Wikipedia or even other sources. Add a photo and at least two Youtube videos about that place or anything that people might get interested in. Make 10 or 20 pages like that and link them together. Finally, paste the link to the first page of your location landing page.
After making sure that you have all those things mentioned above, the last thing you want to have is the schema. The schema is a little technical but very essential to your business. It is a language that Google speaks and understands so it should be at the bedrock of every website. You need to help Google understand that you are a local business so Google can serve your website to the people in that location who need it. If the location landing page doesn’t have a text or a schema, you are forcing Google to decide what business you are. That should be a red flag.
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