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What is Heading Structure & Why Does My Website Need It?

In this episode, we discuss Heading Structure and why it is so important to have it done correctly on your website's pages.  Headings help users and Google to read, understand, and most importantly categorize text.  Headings are ranked through , with the representing the most important idea on the page.  We also introduce a tool that anyone can use to check the Heading Structure of their site, called HeadingsMap.

Chrome extension here: https://chrome.google.com/webstore/detail/headingsmap/flbjommegcjonpdmenkdiocclhjacmbi?hl=en

Firefox extension here: https://addons.mozilla.org/en-US/firefox/addon/headingsmap/


Jamie:    All right, Adam!

Adam:    Hey Jamie, how's it going?

Jamie:    Oh my gosh. What a crazy day.

Adam:    Yeah. Crazy day for me too. Yes. I'm healing up. Trying to heal up. Ah, just hurt my shoulder.

Jamie:    Doing?

Adam:    So I do jujitsu and I had a bad role.

Jamie:    Have yourself in jujitsu,

Adam:    Right? Well, you know, what are you going to do? But I do have a great topic for today's podcast.

Jamie:    Is it why 55 year olds should not be doing okay.

Adam:    50? Who now? Wait. Plenty of us old guys in there and I'm not 55. Geez. Do I sound 50? Okay. Nevermind. Goodness gracious. [inaudible] No. Yeah. The two old guys talking SEO podcasts by day.

Jamie:    Yeah. Back in my day, we had to use internet Explorer.

Adam:    Oh, that's hilarious. Alright. Actually today is a topic that when I was planning out this podcast was, you know, near the top of my list about things I should talk about and weirdly I haven't gotten to it. So this today, we're going to talk about heading structure, the heading structure of your website and how that affects the SEO of your site. Okay? Now headings, what the heck are headings? So headings, help users and especially Google read and understand the text that's on your site. So they act as a signpost for readers and it makes it easier for a search engine to figure out what your page or what that specific page is about. So it shows Google, Hey, this is important. This, for example, this is the most important thing on this page. The most important thing is an H1. It's a heading one and headings, of course. So they're ranked from H one down to H6 and then paragraph under there. But H1 Is the most important. And then H6 is the least important. So when you are thinking about the way your page, especially your homepage is organized, you want to always have one, a headings, one, one H1 on that page. And that's the most important sentence on that page. So Jamie knowing that, what do you think the most important sentence on your homepage should be? If you're in a, let's say an alert,

Jamie:    We do homes...

Adam:    Almost. You want to have the word electrician, which is going to be your category in Google, right? You want to have the word electrician, you want to have your service area, so where your serve or where you're based and then who you serve. So if you serve commercial properties or residential or both,

Jamie:    Oh, so I was right. We do, we do homes, but you want to say electrical. Yeah,

Adam:    That's true. But we want to do use these words explicitly. Remember we're talking to an algorithm, a computer program. So you want to make sure that you're not confusing Google at all. So we do homes. What do you do, bill them? I mean, they're just, who knows. So we're an electrician, you know, a, whatever Martinez is top electrician serving or top residential and commercial electrician, that's it. That's a fine one. You want to do that because you want to have Google's full attention on those three things, who you are, what you do and who you serve and sorry, where you're located, what you do and then who you serve. So those three things are super important for that algorithm in order to categorize you. I know, I always say, if you confuse Google, you're going to lose. So you want to make sure that you have that one heading tag that one H1 and then anything under that, that supports that as an H2 and then an H3 under that, that supports that age too.

Adam:    You don't want to go from H one to H3, that breaks that heading structure. And once again, it adds confusion. So you don't want to skip those heading levels. Make sense?

Jamie:    Yeah.

Adam:    Okay.

Jamie:    Be consistent.

Adam:    Well, another benefit of doing this correctly is that people who are visually impaired Google, this is a great way for you to speak to them because those the readers for those people read the heading structure appropriately. So it'll start at the H1 and it'll go to the H2 and then it'll go under that. So if, if your heading structure is all jumbled, then it's going to mess that up as well. And, and this also connects to guess what, Alexa, which is kind of next level stuff, right? So it, you know, the next part of the internet is voice voice related. So we want to make sure that, you know, when your website is done correctly, it has to speak to all these users.

Adam:    So, number one, it's got to speak to Google. Number two, it's got to speak to humans. So by doing this correctly, you know, you're hitting all those marks. You're not confusing Google. And so Google rewards you with that with rankings.

Jamie:    Beautiful.

Adam:    Right? And it I know what this is kind of a weird topic. And as a business owner, maybe you don't want to know what you don't really understand this. We see this almost every time a client brings us in. They hired a web designer and that web designer, they chose the heading structure, not unimportant, but on font size. So they wanted the biggest font size for their services. And so they have a bunch of H1s. So we do home insurance, auto insurance, life insurance. And so when all of those have H1s on the page, you're asking Google to, to figure out which is the most important yep. Bad news. Cause you're never going to win.

Jamie:    Google do not like to be confused.

Adam:    Yeah. It doesn't. And if you have 10 H ones on that one page, yeah. Good luck. It's a nightmare. And you know, it's, it's really, it is, I do place the blame a little on the designer because they are only designing for the client. Right. So that the site looks pretty, they're forgetting about the other audiences that they have to design for. And, and the client doesn't know this. So it's it's frustrating. When, when we see this and clients are always like, but you know, whatever Barbara said she was doing, she said she does SEO too. Well, sorry, Barbara. She missed this part of her Neil Patel's course on how to be a web designer and only cared about the size of the font and then that, so that obviously it does a disservice to the client and then somebody else, like our company is going to have to go in and fix all of that. And of course the client loses that's bad.

Jamie:    It definitely makes sense to share this podcast and local SEO in 10 with every web designer as well, then.

Adam:    Yeah. It it's, it's an it's, it is a small part of SEO. It's, it's a small part, but it's, it's so basic that I think a lot of web designers, they just pass over this part of their, you know, whatever in quotes training. I just also wanted to mention, we use an extension on Google Chrome and on Firefox that allows you to check any webpage for their heading structure and that one it's called let me see, it's called headings map. And so just search for that on Google headings map, extension, and then on either of those browsers, you can find it and install it. And then once it's installed, you can look at any page, especially your own page and see your heading structure. And if you see a bunch of ones next to there Oh, that's a big problem. If you see a big jumbled mess, then you know, you want to take a screenshot of that, send it to your designer and say, Hey, what's going on here? And if they don't have a good answer, then you got to start looking for somebody who can and once you find somebody who understands this and there are, you know, most of us do, but it seems like a lot of designers don't.

Jamie:    Well you could take the opposite approach and say, Hey, I installed this headings map extension, and I'm showing a big jumbled mess. You need to talk to,

Adam:    Yeah, they could give us a call or listen to this podcast. In, in WordPress, this does take some coding to fix. And it does. It's, it's, that's the other reason it's, it's a lot of designers don't like doing this is because you do have to change the size of certain, you know, if you're designing visual and for structure, you have to kind of, you have to do some some coding basically to make that look good. And if you don't, then you know, your client suffers it or us as the business owner will suffer. But if you care about what you do, you want to, you want to be designing for Google and for humans. So if you do both of those, you can make a great site. Totally easy. It's totally doable. So why not do it? Google rewards you with all the good stuff ranking, and then people eyeballs on your site, which as opposed to your what's that?

Jamie:    Which could turn into bidness.

Adam:    This is all about getting bidness.

Jamie:    Making it rain.

Adam:    Yeah. That's making it rain, especially out here in Northern Huntington. It doesn't rain out here anymore.

Jamie:    I listen to a lot of rap music, no one ever talks about SEO and they're making money.

Adam:    I don't listen to rap music anymore that's so much.

Jamie:    Well, I see a rap in your future. We can I'll I'll work on it for the next time.

Adam:    No, I, I, I enjoy your Randy macho band Savage impersonations. Much better. That's right. That's right. That's right. 55 year old dad. I'm still smarting from that one. All right. That's all I got for today, Jamie.

Jamie:    That's a great topic. I'm definitely going to look up the headings map for my site and put someone to work.

Adam:    Yep. You should. All right.

Jamie:    All right. So if you know a business owner and you have a web designer, actually share this with your web designer, it's a, as they will definitely appreciate it because they want to be useful to their clients. And if they need help with their SEO definitely direct them to the site and then direct them back to Adam, the expert in SEO. And you will get more out of your website, make sure to rank and review this site. And we will talk to you next week.

Adam:    Wooh! Goodbye everyone! Have a great week.