What is Meant by Local SEO?
Local SEO strategy is a form of creating relevance through search engines such as Google, Yahoo!, Bing and other search engines, which provides exposure to local businesses. This exposure is what creates website flow, eventually leading to more sales and increased profits.
When using local SEO, it is extremely important to use keywords throughout a business’s website because it increases the likelihood of those search engines pushing that website to a top result spot. Again, search engines use algorithms to determine what website is important and which websites have yet to be “clicked on.” With more keywords being matched, more local addresses being included and more relevant stories being published on the business’s website, the search engines will add those characteristics into the algorithm and prioritize the website as a top result.
As local businesses work towards perfecting their websites, search engines such as Google, Yahoo!, and Bing will notice the changes being made on said websites and keep a close eye on how that affects local business. Once a local business provides multiple changes and is more often seen, the search engines will show the business more often and will keep track of how many potential customers use the results.
Since most potential customers click on the first few search result options, it is more likely that they see and use the businesses on the first page of search results. Website promotions through word of mouth, social media posts, social media accounts, top search results and local directories are all great ways to ensure customers hear about the local business and the services it offers. All in all, local businesses can create an environment using their website to promote themselves, while using it as a platform to gain more followers and potential customers. By doing so, local businesses can be sure that the information being used on the internet is correct and reaches their potential customers in a timely manner.
Need a Digital Marketing Firm You Can Trust?
Magnified Media is an digital marketing firm specializing in online marketing for businesses and small companies throughout the San Francisco Bay Area and beyond. Based in Walnut Creek, California, we are their trusted outsourced marketing solution, focused on doing three things: getting them more online reviews, getting their business seen and creating content for their social media platforms. Focusing on these key areas for our clients means they can run their business without worrying about when or where the next customer is coming. If you are in or around the communities of Oakland, Berkeley, Pleasant Hill, Danville, Livermore or San Francisco, we can help. We help build their business through reputation. Interested in seeing what we can do for your company? Schedule your free Online Presence Audit now.