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What Should I Do If I’m Moving

My Business Address?

Planning on changing your address or adding a new location? In this episode we discuss the steps to take so you don't lose Google ranking (and customers!) when you do so.  Don't start with editing your address first!  One pro tip we didn't mention was to make sure your service areas for your locations don't overlap!

Jamie:    All right, Adam.

 

Adam:    Hey Jamie.

 

Jamie:    Oh my gosh. What a crazy week.

 

Adam:    Yes, yes, yes. Yes. It's a busy, very, very busy as usual, which is always good to say. I like that.

 

Jamie:    Great. Coz you get a lot of nice customers.

 

Adam:    Of course. Always. They're all nice, Jamie.

 

Jamie:    Yeah. Yeah.

 

Adam:    Okay. Today I want to get right to today's topic because it's kind of a, a little complex and it might take more than you know, our usual 10 minutes. Awesome. All right. So the question is what should I do if I'm moving my business address? So Jamie, how about you? What do you think is the first thing you should do?

 

Jamie:    Hire some movers.

 

Adam:    On your online presence?

 

Jamie:    Oh, geez. Just go edit my profile, change it to the new address and click save.

 

Adam:    Okay. So definitely don't start with that. All right. So there's many, there's a few reasons why, but if you have decided that you're going to be moving your business to another location then first thing you want to do is you want to start with updating your website, your location page, or your contact page with that new address. So you start there the reasons are many and I'll get to them in a second. But the next thing you want to do is start updating or finish updating your address on all of your social platforms that have it. So if you have a LinkedIn company page, if you have a Facebook page, if you have an Instagram page, if you have a YouTube channel, all of these places allow you to up list your address on them. So you have to do it there first.

 

Adam:    Okay?

 

Jamie:    Yep.

 

Adam:    Then you go to your Google listing and right there, like you said, you would go to that info panel. You'd click on address. Now, when you do that, the reason that you want to do all the other stuff first is you're trying to avoid getting your business suspended. So doing that other work first, you know, wait a couple of days and then do it that can many times avoid that suspension during that time, the reason is getting suspended always sucks. So we try and avoid that as much as possible. But if it happens what's going to happen is Google is going to send a postcard to you at your new address.

 

Jamie:    Okay.

 

Adam:    So that's great. That's fine. So when you get that postcard, you reverify at that new address, the next thing you're gonna have to do is remember, you're registered on a bunch of local directories. So those directories could be, you know, your chamber of commerce wherever you have your address, that you've registered your business on those citations. You're going to have to go there and you're going to have to go to each one and update yeah. Your address. Okay.

 

Jamie:    Yep.

 

Adam:    Makes sense. So the reason we do that is because we want to have a cohesive name, address, phone number, listing for Googled. So that way it helps with your geographical relevance and your authority. So if you're confusing Google with a bunch of different addresses, then that's a bad, right. We've we've said that many times before, if you confuse Google, you're going to lose. Makes sense.

 

Jamie:    Yeah.

 

Adam:    I think it does. All right. So I guess that wasn't that complex. So I'm going to raise it up. I'm going to raise it up a notch.

 

Jamie:    When do you call the movers?

 

Adam:    I don't know. Who needs them? I'm only the online part of this mini Christmas. All right. So now if you want to, so we all know that that Google three pack it's city specific pretty much. That means if you move to another city and you, you know, you take that listing and you change that address, you know, that city listing is going to go down, right? If you have the ability. So if you are a kind of a service area, business masquerading, or a say, for example, you're an electrician, right? You're going to move your office. Your service area is going to is large, right? So you're going to move your office to another city, you know, a couple know, 20 miles away from your your current listing. You can just create another Google listing in that new city, as long as you're able to, to to service both of those cities, then this is what I'd recommend.

 

Adam:    Okay.

 

Jamie:    Yep.

 

Adam:    All right. Well, that's what I would recommend is opening just us, starting do what I just said, which is go to your website, create another location page. So keep your original location on its own location page, create a location, the new location page then go to LinkedIn and wherever your address is listed. Add that address, that new address to those pages. So LinkedIn, it's great. It's really easy. Facebook. It's a little more difficult, but you can still do it. You can have branches or you're gonna have different shop locations. So that's what you do. All of these places, you can add another location. Now, once you do that, then you have that location page all created at your now your website, you take that location page and you create a Google listing that points to that location page without losing your original, right? So that what that does, it allows you to maintain your original location and all of those reviews and all of the geographical relevance for that original location. And then it allows you to build up another new location where you, once again, do everything that we've described in this podcast to dominate the three-pack and Google and get more business out of that city as well.

 

Jamie:    Very good. Seems straightforward.

 

Adam:    It does. Now the last thing you want to do once you have all of this going on your original location, it should be pointing, or you might have to change that URL on your Google listing to the new or the old, the original location page on your website, not just your homepage, right? You have to start thinking of your business as a brand and that brand has locations. And so each one of those separate locations has to connect to that locations. Google my business listing makes sense. I think it makes sense to me, but I, you know, this is my business. So anyway, you, if you do all that, then at the new location, once I, once again, you're gonna create a whole bunch of new citations register with a whole bunch of other directories and maybe do some outreach, a press release, or two saying that that is a new location create geographically relevant content around that location. And you'll see your your presence will definitely grow last thing just to let you know, you're going to have to get reviews at that new location. So you have a Yelp page over there now, too. You have, it's just like, it's a separate location. So you're going to have to double your efforts to get more and more reviews on that for that new location as well.

 

Jamie:    Would it make sense then to move first, then get everything set up then to the close down of the first location?

 

Adam:    Well, no, because then if you close that old location down, if you close that, Google my business listing it's going to all those reviews that you've had built up for whatever, how many years those are going to just disappear.

 

Jamie:    All right.

 

Adam:    So if you only have one location, if you like this first scenario that we talked about, then yeah, you want to move it just cause you want to maintain those, those reviews are gold. And if you have a business, you know how difficult it was just to get those. So that's why you want to. Yeah. If, if, if you are able to open up another location to expand your service area, then that's what the way that I recommended on scenario two, that's what I recommend you to.

 

Jamie:    All right.

 

Adam:    All right. That's all. That's it. Easy peasy. Lemon squeezy.

 

Jamie:    Very good. All right.

 

Adam:    That's all I got for today. Jamie, do you have any questions before we wrap up?

 

Jamie:    Well, I asked them during the, the thing. Do you have any recommendations for any movers? I guess that would be good.

 

Adam:    Typing. Nice Mover.

 

Jamie:    Oh yeah, boy. Oh boy. All right, everyone. Well, if you enjoyed this podcast, please make sure share it out to any business owners that you know, Adam mentioned the chamber of commerce. That would be a perfect place. So many businesses are struggling right now and it just makes sense to get more online if they're not online and then help them manage their business. So thank you very much, Adam, for this lots of big companies can afford to do this and they have staff and they have outside agencies that handle this for them, but small businesses doing it on their own. So if you enjoy this podcast, make sure to rate and review it and share it out.

 

Adam:    That would be awesome. Have a great day, everybody.