Jamie: All right, Adam, another local SEO in 10.
Adam: All right, coming at ya.
Adam: Oh my gosh. Good morning zoo. I'm excited about today's topic. It's something I've been bugging you about for a few years now, so take it away.
Adam: All right. Today we're going to talk about optimizing your YouTube channel and YouTube videos. And especially we're going to focus on the local SEO component of that. It basically, when you have a YouTube channel and you're uploading videos like you should be, especially during any kind of shelter in place time, you want to make sure that those videos are optimized. You want to make sure that you are checking all of the boxes to reinforce to Google that you are a local business. And when you do that, it really does help your local presence. It's great.
Jamie: Interesting. So can you give me an example?
Adam: Well, I want to say why this works. Okay. Number one is do you know the largest search engine in the world is...
Adam: The largest is Google! Thank you. Your Zig and zag. All right, so largest is -
Jamie: They always say, don't ask the question unless you already know the answer.
Adam: Largest is Google, second is YouTube, which is crazy. You wouldn't think that. But, and the other thing that's affects all this is that Google owns YouTube. And when we started thinking, you know, the, the only thing that Google loves less than money is itself. So that means when you have a Google property that refers back to your website, Google loves that property. And so they give it a higher authority within Google. So the more you want to take advantage of those Google properties, like on your Google my business, you want to fill out all of that out. But also for YouTube, you definitely want to use that for your local business.
Adam: And we, and I want to go through all the things that we want to make sure that we're, we're doing when we're, when we set up this channel. Okay,
Adam: All right. First thing you're going to do is you're going to use a a first we're gonna start making graphics and the graphics are for your YouTube cover. Also for thumbnails for each of your videos. This is all can be done for free on a, on a site called Canva. I'll put the link in our notes, but Canva is a, it's a free graphics maker and actually they have tons of free templates for us to use. So and also those templates are pre sized. That means you can choose Facebook size posts or YouTube cover. So YouTube covers and you know, every, basically every platform has different sizes of images that they want. Use Canva. Make a great first make a great cover art for your make that make your channel look nice. Fill out all the fields, like the, about field of your channel, add all of your local links. So add your website, add your Google my business page link, add your Facebook page, the all the stuff that you think is the most powerful links link wise. You want to add to that that your YouTube channel page. Makes sense?
Jamie: Yeah. quick question. All right. So you mentioned thumbnails. How come there are so many thumbnails with the person's mouth hanging open or their eyes three quarters closed? Or how come you can't pick your own thumbnail?
Adam: So you can laughter actually. But YouTube basically on a, on a video that you put up, they'll give you a few choices and most likely all of them will be horrible. So that's why we recommend that you use Canva and you, you basically, you make a thumbnail, it takes, you know, less than five minutes to make a thumbnail and you upload it to the, once your page, your, your a YouTube page, it's verified, really easy to do, but make sure that you do that. So you, the thumbnails. It doesn't really help with the SEO part of your business, but it does help with like making your business look nice, which the human part, which we will also want to make sure that it does look nice. So those thumbnails are really important. Okay.
Jamie: Agreed. Thank you.
Adam: Okay. So for next thing when you're on Canva, how about you go through and make 10 slides of let me see a testimonial. For example, you go to your Google page, you, you pick 10 of the most impactful statements and then put, put a nice background behind them, and then you download those images. With that on your iPhone or your Android phone, you can make a little slideshow movie, upload that to YouTube. And then, ah, first, sorry, I missed the really, really important step when you, when you upload that to your computer first from your phone, what you want to do is rename that video. So it's not M O V. Dot. Seven, four 25. Dot. Mov again, or whatever that it's actually, so one of your key words should be in that title of that video. So if you're a plumber, it should say plumber or you know, if you're in a, I don't know, Wichita, Kansas, you're going to say Wichita, Kansas plumber or plumber in Wichita, Kansas video or plumber and rootstock and testimonial.
Adam: Anyway, so that's the first thing. So a lot of people don't realize it. That's pretty important. So you upload that to YouTube, then you're going to also again insert that keyword in your title. So that could be best Wichita plumber slash or a dash testimonial. So then once you do that, you have that done. You're gonna have a description of that video and that description, you're gonna say, ah, this is testimonial V, a testimonials from our various clients and add some city names, local city names, where you do business. That'll be the first whatever, three lines. Then the next part of that description, you have I think 1500 words that you can put in that description. So we want to use those. So we want to have about our business. What we do. You want to have the location of your business.
Adam: So where you serve, you want to have your, this is called the nap, your name, address and phone number. In that description you also want to have, we are delete. This is what I like. Directions from a local airport to have your business written out. I know it sounds weird, but if you go into Google maps, you can do that. You can type in you know, San Francisco to Wichita, Kansas, or actually just do a local airport. So whatever the closest airport to a Wichita would be. Put that in your directions. Click on share. And then our, our, you can actually, you can just copy and paste those directions to your location in that description. Finally, you want also include a link to your Google maps page. I'll include some notes on that in the show notes to show you how to do that.
Adam: So all of these things, what do they do for your business? What do you think are they do for Google? What do you think, Jamie?
Jamie: Oh, they increase your visibility, right?
Adam: They scream at Google that you are geographically relevant. So that is really important. So one, one of those ranking factors that Google takes into account is, is, is your geographically relevant? And so when you make a YouTube video like this testimonial or you talking or a how to video, every one of those videos should have that information in it. So it should have links to your like I like I just went through all of that information, super important and it helps with your local ranking and that's what we want. So create an interesting video, get people to subscribe, that's also really great. But also having those those things that we talked about will totally help your local ranking.
Adam: It's great. It works.
Jamie: Well. I'm looking forward to the first video showing how to make this video.
Adam: Me too. And you don't really need it. I mean, once you, once you set up your channel correctly, once, once you have the base done, then subsequent videos, you can just copy and paste that about. That whole section can go onto the next one and the next one. And you can add different directions. You can add different service areas. You, all of this stuff helps to make you geographically relevant within Google sites and that helps with and they reward you with higher rankings. So it's great.
Jamie: Atlantic could make you a YouTube star?
Adam: Yeah, I don't, I don't know how to, I don't have any tips about that.
Jamie: I'm just making a viral video. Oh, I know. Play a video game and have people.
Adam: I have, there's always somebody who comments and you look at their, their, their their profile and they have 190,000 subscribers just like, where did Duke woo.
Adam: Yeah. Video games, video games, video games. All right, so if you're not going to do video games, if you're a local plumber or local business, a local roofer, local attorney, these are great ways for you to, of course, if you're going to make videos, they place you as an authority. But we want to make sure that it also, when we do put up those videos, that we're making sure that we're signaling to Google that we're a local business, that we're geographically relevant. And that we're an authority. I'll obviously by having those videos.
Jamie: Sounds great. Appreciate it.
Adam: It's all I got for today's episode.
Jamie: All right, well thank you very much. That's all great information. Stuff that we can definitely do during this shelter in place and make sure to rate and review, and most of all, share this podcast with anyone that you know that's in a business, especially if they're a small to medium size businesses, is critical and it will help make them more successful.
Adam: Yup. I'm doing the macho man pose right now. I don't know if anyone knows that. I didn't even do the voice, so I'll do the voice. All right. Thanks everybody. Have a great week.